Agency Lead at Lux Primi

Lux Primi, a media and talent management company, is recruiting to fill the position below:

Job Title: Agency Lead

Location: Ikoyi, Lagos
Employment Type: Full-time

Description

• The Agency Lead is a dynamic executive responsible for steering the agency's strategic vision, with a specialized focus on celebrity talent management and public relations.
• This role requires a leader who can balance the high-stakes demands of public-facing talent with the business needs of the agency.
• You will oversee a roster of high-profile clients, manage a team of publicists and agents, and act as the senior strategist for complex media narratives, reputation management, and career trajectory planning.
• You operate at the intersection of entertainment, media, and brand strategy.

Key Responsibilities
Talent Strategy & Roster Development (Celebrity Focus):

• Roster Curation: Oversee the strategic growth of the talent roster, identifying and signing personalities (actors, musicians, athletes, influencers) who align with the agency's brand and market positioning.
• Career Architecture: Lead high-level career planning for A-list clients, mapping out long-term trajectories that encompass film/TV deals, endorsements, publishing, and philanthropic ventures.
• Talent Relations: Serve as the primary senior liaison for the agency's most sensitive or high-profile clients, building deep trust and acting as a confidant regarding public and private matters.
• Negotiation Leadership: Oversee high-stakes negotiations for talent, including contracts, endorsements, and partnerships, ensuring maximum value and protection for the client.

Public Relations & Media Strategy:

• Narrative Control: Architect comprehensive PR strategies that shape public perception, manage media narratives, and secure positive coverage in top-tier outlets.
• Crisis Management: Lead the agency's response to reputational threats. You are the calm in the storm, responsible for rapid-response strategy, message framing, and media relations during sensitive situations.
• Media Training: Oversee the coaching and preparation of talent for high-pressure media appearances (red carpets, talk shows, investigative interviews).
• Brand Partnerships: Work closely with the partnerships division to ensure talent endorsements align with their public image and long-term career goals.

Agency Operations & Team Leadership:

• Business Development: Drive new business by leveraging your network within the entertainment industry to secure both new talent and new opportunities for existing clients.
• Financial Oversight: Manage agency P&L, including client retainer structures, commission models, and profitability analysis per talent roster.

Key Performance Indicators (KPIs)

• Talent Retention Rate: Ability to keep top-tier talent loyal to the agency.
• Coverage Quality: Share of voice, sentiment analysis, and tier of media placements secured.
• Crisis Resolution Speed/Tone: Effectiveness and speed of response during reputational threats.
• New Business Growth: Number of new signings and expansion of services for existing clients.
• Revenue per Client: Growth in earnings from existing talent through new deals and opportunities.

Qualifications & Experience

• Bachelor's Degree in Public Relations, Communications, Journalism, or related field (MBA is a plus but not required).
• 5+ years of experience in talent management, entertainment PR, or celebrity representation.
• Proven track record of managing high-profile talent through significant career moments (awards seasons, major releases, scandals, career pivots).
• Extensive rolodex of media contacts across entertainment, lifestyle, and business press.
• Experience managing P&L and understanding the commercial realities of commission-based revenue.

Who You Are:

• A Discretionary Leader: You understand that trust is the only currency that matters in celebrity management. You handle sensitive information with the utmost confidentiality.
• A Pop Culture Native: You have an innate understanding of the media landscape, social media trends, and public sentiment. You know what makes a story stick.
• A Cool Head: You do not panic under pressure. In a crisis, your team and clients look to you for clarity and direction.
• A Networker: You have deep, established relationships with key industry players: studio executives, editors, brand marketers, and talent lawyers.

Application Closing Date
15th April, 2026.

How to Apply
Interested and qualified candidates should send their CV to: akinjole@siaaglobal.com using the job title as the subject of the mail.