Trade Activation Executive at Sonia Foods Industries

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarters is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located on Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu, Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Trade Activation Executive

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary 

• This role is responsible for the development and execution of trade and channel-specific marketing plans.
• Working closely with the Sales team, Brand team and our trade partners, the RTME contributes significantly to the achievement of channel financial objectives and our goal of becoming our trade partner’s most valued supplier.

Key Duties and Responsibilities

• Lead development and implementation of Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region.
• Work with the Product Marketing teams to help translate product marketing plans into a strategic trade marketing calendar of programs.
• Work with Sales teams to negotiate and sell-in marketing activations and customer growth initiatives to our trade partners
• Develop and implement tailor-made promotional programs for all channels, and ensure that they are in line with the overall business strategy.
• Develop Look of Success (LoS) by channel and ensure full compliance with the LoS guide.
• Work with the Brand and Sales team to agree on the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in the market (from design to production, logistics, how-to-fill strategies etc.)
• Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives.
• Manage all assigned trade marketing resources, materials and equipment in an efficient manner to maximize the use and extend the life of the organization’s assets.
• Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results.

Key Performance Indicators

• Market and Value Share growth
• Look Sucess Compliance
• TSA Monitoring & Management
• Retail Audit scores
• Trade partner satisfaction scores.

Requirements
Education and Work Experience:

• A Bachelor’s Degree
• An MBA is desirable but not mandatory
• Membership of the Nigerian Institute of Marketing Certification will be a plus but not mandatory
• 8+ years of work experience with a minimum of 2-3 years in Trade Marketing Management in the FMCG industry
• Previous experience working in a frontline customer-facing role will be an advantage

Skills and Behaviours:
Technical:

• Trade Partner Development
• Channel Management
• Retail Merchandising and Shopper Marketing
• Revenue Growth Management

Generic:

• The ability to speak Hausalanguage is a strong advantage
• Building Value-Based Relationships
• Leveraging and Respecting Others
• Problem Analysis / Problem-Solving
• Work in Teams
• Determine Financial Impact
• High Integrity
• Good IT skill.

Application Closing Date
15th April, 2026.

How to Apply
Interested and qualified candidates should send their CV to: careers@blumedistribution.com and copy hr@blumedistribution.com using the Job Title as the subject of the email.