Growth Marketing Specialist - Conversion at Expedier

Expedier is the pioneering Black-led BIPOC Global Money App, designed to empower Africans in the diaspora with accessible financial solutions. Our app enables users to efficiently manage multiple currency wallets, pay bills, and navigate their finances across borders. We are committed to making financial success attainable for immigrants, whether they are at home or abroad.

We are recruiting to fill the position below:

Job Title: Growth Marketing Specialist - Conversion

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking a data-obsessed and user-centric Growth Marketing Specialist to join our fintech team.
• Your primary mission is to optimize the user journey, turning new sign-ups into active, transacting customers.
• You will be the driving force behind reducing friction, building trust, and systematically increasing conversion rates at every touchpoint—from the first website visit to the first deposit or trade.
• Your work will directly impact our revenue and customer lifetime value by ensuring our users not only join but actively engage with our financial products.

Key Responsibilities

• Own, analyze, and optimize the core conversion funnels, including user onboarding, KYC completion, and the first deposit/investment journey.
• Design, execute, and analyze A/B tests and multivariate tests on key elements like landing pages, sign-up forms, pricing displays, and trust signals to maximize conversion rates.
• Develop and manage automated email and SMS sequences (e.g., for cart abandonment, KYC reminders, activation nudges) to recover lost users and drive them to complete financial actions.
• Collaborate closely with Product, Design, and Compliance teams to implement a roadmap of conversion rate optimization (CRO) initiatives that balance growth with regulatory requirements.
• Track, report, and action key performance indicators (KPIs) such as Application-to-Approval Rate, KYC Completion Rate, Week-1 Activation Rate, and cost per acquisition (CPA).
• Conduct user research and usability testing to identify points of friction and drop-off in the financial user experience.
• Work with the data team to ensure proper tracking and attribution are in place for all experiments and campaigns.
• Other Tasks: Execute flawlessly on any other task assigned to you from time to time.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 3–5 years of proven experience in a conversion rate optimization (CRO), growth marketing, or product marketing role,with a strong preference for experience in fintech, banking, or a regulated financial services environment.
• High proficiency in analytics and CRO tools such asGoogle Analytics, Mixpanel, Amplitude, Optimizely, or VWO.
• Experience with marketing automation and CRM platforms (e.g.,HubSpot, Braze, Iterable) for building lifecycle communication flows.
• Strong understanding of the financial user's mindset, including concerns around security, trust, and complexity.
• Excellent analytical skills with advanced competency in Excel/Google Sheets. Basic knowledge of SQL is a strong plus.
• Outstanding communication and presentation skills to articulate test hypotheses, results, and recommendations to cross-functional teams.
• A proactive, test-and-learn mindset, with the ability to thrive in a fast-paced, cross-functional, and compliant-driven environment.

Salary
N400,000 - N500,000 / month.

Application Closing Date
31st March, 2026.

How to Apply
Interested and qualified candidates should send their CV and a cover letter to: esther.alabi@expedier.co using the "APPLICATION –Growth Marketing Specialist- Conversion" as the subject of the mail.