We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.
Role Overview
- The Sales & Business Development Manager is a senior revenue-generating role within the Revenue Operations Department, responsible for driving new business acquisition, growing enterprise accounts, and establishing strategic commercial partnerships for the Business and Technology School. This role owns the full sales lifecycle — from market intelligence and prospecting through to deal closure, account expansion, and long-term client retention.
- The Manager will lead outbound sales efforts, manage a high-converting pipeline, and serve as a commercial ambassador across key industry verticals including startups, SMEs, corporates, institutions, and government bodies. Working at the intersection of sales, strategy, and cross-functional collaboration, this role is essential to delivering predictable monthly recurring revenue and sustainable commercial growth.
Position Summary & Commercial Mandate
- This role exists to convert market demand into monthly cashflow with speed and consistency. The Sales & Business Development Manager is accountable for sourcing, qualifying, pitching, and closing revenue opportunities across individual learners, corporate clients, enterprise accounts, and institutional partners.
- Success in this role requires a hunter mentality, strong consultative sales skills, and the discipline to manage a structured pipeline while meeting ambitious weekly and monthly targets.
Key Responsibilities
Business Development & Market Expansion:
- Identify, develop, and convert new revenue opportunities across startups, SMEs, corporates, enterprises, and institutions.
- Pitch onsite and virtual corporate training programs to founders, HR leaders, L&D managers, department heads, and C-suite executives.
- Develop tailored value propositions for team-level, departmental, and executive training mandates.
- Expand the organisation's commercial footprint into new industries, sectors, and enterprise segments.
- Build and nurture long-term relationships with key decision-makers, procurement leads, and ecosystem stakeholders.
- Monitor competitor activity, pricing strategies, and market trends; share intelligence with leadership to inform GTM positioning.
Outbound Sales, Prospecting & Pipeline Generation:
- Execute high-volume outbound sales activities including cold calls, cold emails, LinkedIn outreach, and enterprise prospecting campaigns.
- Source and qualify leads using tools including Apollo, LinkedIn Sales Navigator, CRM platforms, and internal databases.
- Meet or exceed weekly performance benchmarks:
- Outbound touches per week (calls, emails, LinkedIn combined)
- Qualified sales conversations per week
- Enterprise demos and pitch meetings per week
- Closed deals or partnership commitments per month
- Maintain disciplined follow-up cadences, objection handling protocols, and structured deal progression.
- Consistently meet or exceed weekly, monthly, and quarterly revenue targets.
Lead Qualification, Discovery & Consultative Selling:
- Conduct initial qualification and clarity calls with prospective learners and enterprise clients.
- Articulate program value, learning outcomes, timelines, and measurable ROI clearly and persuasively.
- Advise prospects on the most suitable programs, formats, and pricing structures.
- Schedule and lead follow-up discovery sessions, strategy briefings, or executive stakeholder calls.
- Apply consultative selling methodology — diagnose client needs and match them to the right solution.
Enterprise Sales & Key Account Management:
- Identify, onboard, and manage corporate and enterprise accounts with recurring training needs.
- Sell customised training solutions including employee upskilling, leadership development, executive programmes, and departmental capability building.
- Lead pricing discussions, proposal development, contract negotiations, renewals, and upsell conversations.
- Maintain strong post-sale client relationships to ensure satisfaction, retention, and account expansion.
- Identify and execute cross-sell and upsell opportunities across multiple programmes and cohorts.
Premium & HNI Sales:
- Engage high-potential individual learners seeking premium upskilling and career advancement programmes.
- Develop bespoke learning journeys and sponsorship packages for High-Net-Worth Individuals (HNIs) and family offices.
- Partner with high-profile secondary schools — domestic and international — to design and sell exclusive academic enrichment programmes.
- Turn satisfied clients into advocates and referral sources within their professional networks.
Revenue Growth & Commercial Sales Execution:
- Target and close high-value opportunities with corporations, universities, industry bodies, communities, and government organisations.
- Drive direct revenue through enterprise training contracts, bulk licensing, subscription agreements, and sponsorship deals.
- Design and execute monetised offerings including paid enterprise solutions, revenue-generating events, workshops, and branded activations.
- Own the full sales lifecycle: lead generation, deal structuring, pricing, contract negotiation, and close.
- Drive monthly, quarterly, and annual revenue targets through structured commercial execution.
Event Presence, Brand Evangelism & Direct Acquisition:
- Represent the organisation at onsite and virtual events including tech conferences, workshops, demo days, activations, and community meet-ups.
- Pitch products, programmes, and market launches at events to drive direct lead capture, community growth, and enterprise adoption.
- Serve as a brand evangelist embedded within relevant professional communities to build trust, credibility, and long-term brand affinity.
- Support sponsorships, partnerships, and co-branded initiatives with clear brand visibility, value positioning, and measurable acquisition outcomes.
Sales Planning, Pipeline Management & Revenue Forecasting:
- Own and manage a clean, high-converting sales pipeline in the CRM from first touch to close.
- Track deal stages, conversion rates, deal values, velocity, and close timelines.
- Prepare accurate weekly and monthly sales forecasts and pipeline reviews for the Revenue Operations team.
- Use pipeline data and sales analytics to continuously refine messaging, targeting, and conversion strategy.
Marketing & Sales Enablement Collaboration:
- Partner with the marketing team to improve lead quality, campaign performance, and top-of-funnel conversion.
- Provide frontline market intelligence, customer objections, and feedback to inform content, campaigns, and positioning.
- Co-host webinars, info sessions, and enterprise briefings to generate and nurture leads.
- Support the creation of pitch decks, proposals, case studies, and enterprise sales collateral.
Cross-Functional Collaboration:
- Work closely with product, academic, marketing, and operations teams to align commercial and programme delivery strategies.
- Provide market insight and customer feedback to influence curriculum design, product roadmap, and GTM decisions.
- Ensure all internal teams have the sales materials, creatives, and strategic context required to support revenue goals.
- Coordinate with operations to guarantee seamless client onboarding and a high-quality learner experience.
Reporting, Analytics & Performance Management:
- Track and report weekly KPIs including outbound activity, calls completed, meetings booked, deals closed, and revenue generated.
- Maintain accurate CRM records and pipeline hygiene at all times.
- Submit weekly sales reports, forecasts, and performance summaries to the Head of Revenue.
- Use performance data to continuously improve targeting, messaging, and deal conversion rates.
Qualifications & Experience
Required:
- 2–5years of experience in B2B sales, business development, or enterprise account management.
- Demonstrated track record of meeting or exceeding revenue targets in a quota-carrying role.
- Experience in consultative or solution selling, ideally in training, education, SaaS, or professional services.
- Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and outbound prospecting tools (e.g., Apollo, LinkedIn Sales Navigator).
- Excellent verbal and written communication skills with the ability to pitch confidently to senior stakeholders.
- Comfort with high-volume outbound activity and cold outreach.
Preferred:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- Experience selling to HR, L&D, or executive education buyers.
- Familiarity with Nigerian and West African corporate and institutional markets.
- Exposure to enterprise procurement processes, RFP responses, and multi-stakeholder deal management.