Senior Social Media Specialist at PalmPay Limited

PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

We are recruiting to fill the position below:

Job Title: Senior Social Media Specialist 

Location: Lagos
Employment Type: Full-time

Job Summary

• We are looking for a strategic and creative Senior Social Media Specialist to lead the development and execution of PalmPay’s social media strategy.
• The ideal candidate is innovative, data-driven, and experienced in building strong digital communities within the fintech space.
• This role will drive brand visibility, audience engagement, and business growth through impactful and performance-focused social media initiatives.

Key Responsibilities

• Develop and execute a comprehensive social media content strategy aligned with brand objectives and industry best practices.
• Plan and manage the social media content calendar across all platforms.
• Lead community management efforts, fostering engagement and strengthening brand loyalty.
• Provide creative direction to designers and videographers to ensure brand-aligned, high-quality content.
• Develop and oversee video content strategies for various digital platforms.
• Identify and leverage trending topics to drive brand visibility and viral engagement.
• Manage and mentor social media executives, setting KPIs and ensuring performance targets are met.
• Conceptualize and present campaign ideas in collaboration with senior stakeholders.
• Write, edit, and proofread engaging content for social and digital platforms.
• Develop influencer marketing briefs and oversee paid social influencer collaborations.
• Manage online reputation, ensuring timely response to negative feedback and amplification of positive brand mentions.
• Conduct competitor analysis (SWOT) to identify opportunities for brand differentiation.
• Develop thought leadership content that positions PalmPay as an industry leader.
• Ensure compliance with social media ethics, copyright regulations, data protection, and privacy policies.
• Generate detailed performance reports with actionable insights and data-driven recommendations.

Required Qualifications & Skills
Must-Have:

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience in social media management or digital marketing within the fintech industry.
• Strong understanding of major social media platforms, trends, and best practices.
• Proficiency in social media management and analytics tools.
• Excellent written and verbal communication skills.
• Strong content creation and storytelling ability tailored to different audiences and platforms.
• Analytical mindset with the ability to interpret data and optimize performance.
• Working knowledge of SEO and content marketing principles.
• Basic understanding of graphic design and photo/video editing.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Positive, proactive attitude with the ability to adapt to evolving digital trends.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online