Head of Retail Sales at Ekris Bio Health Foods Nigeria Limited

Ekris Bio Health Foods Nigeria Limited - We are an innovative, indigenous food manufacturing and packaging company proudly rooted in Nigeria. Our mission is to bridge the gap between Nigeria’s rich and diverse indigenous soups and the often substandard quality of existing swallow products in the market. We believe that our swallows should serve as the perfect complement—indeed, a rallying point—for our traditional soups, enhancing both taste and nutritional value. Beyond swallows, we are committed to showcasing the versatility of healthy flour-based products to Nigerians and the wider African market. Our product development strategy focuses on unlocking a broad spectrum of applications for our nutritious flour blends across multiple food categories.

Accordingly, we are specifically devoted to the research, development, and production of healthy alternative Swallows, Beverages, Cereals, and Confectionery products designed to promote improved dietary choices and overall well-being. Although Elkris Foods was originally established in the United Kingdom, we strategically relocated operations to Nigeria to position the business within one of the world’s fastest-growing population hubs. With projections indicating that Nigeria will rank among the top three most populous nations globally by 2030, we recognize a significant opportunity to serve a rapidly expanding consumer base. Our strategic objective is clear: by 2030, we aim to have at least one Elkris Foods brand present at breakfast, lunch, or dinner in no fewer than 20 million households across Nigeria annually. Through this ambition, we seek not only commercial growth but also to champion and embed a culture of healthy eating within the Nigerian population and beyond.

We are recruiting to fill the position below:

Job Title: Head of Retail Sales

Location: Lagos
Employment Type: Full-time (Onsite)
Industry: FMCG (Food Manufacturing & Packaging)

Job Summary

• As part of our aggressive growth and expansion strategy, we are seeking a highly experienced and commercially driven Head of Retail Sales to lead our national retail sales operations and drive market dominance across modern trade channels.
• The Head of Retail Sales will be responsible for developing and executing the national retail sales strategy, driving distribution expansion, revenue growth, and in-store excellence across supermarkets, pharmacies, hotels, and other modern trade outlets.
• This role will lead a nationwide team of Territory Sales Developers, manage key retail partnerships, and ensure that the company’s products achieve optimal visibility, availability, and performance at the point of sale.

Key Responsibilities
Strategic Growth & Market Penetration:

• Develop and execute a comprehensive national retail sales strategy aligned with business objectives
• Drive distribution expansion (breadth and depth) across supermarkets, pharmacies, and key retail outlets
• Identify high-potential markets and channels to increase product accessibility and visibility

Key Account & Partnership Management:

• Lead negotiations with key retail chains, pharmacy groups, hotels, and e-commerce platforms
• Secure prime shelf space, favorable trade terms, and optimal product positioning
• Build and maintain strong relationships with key decision-makers and procurement teams

Team Leadership & Performance Management:

• Recruit, train, and manage a nationwide team of Territory Sales Developers
• Set clear sales targets, KPIs, and performance expectations
• Conduct regular performance reviews, coaching, and capability development initiatives
• Foster a high-performance, results-driven sales culture

Sales & Revenue Growth:

• Drive achievement of monthly, quarterly, and annual sales targets
• Actively manage secondary sales performance across all retail channels
• Optimize sales strategies to ensure consistent volume and value growth

Trade Marketing & In-Store Execution:

• Collaborate with marketing to execute in-store activations, promotions, and product sampling initiatives
• Ensure strong merchandising standards and brand visibility across all retail touchpoints
• Drive consumer education on the health benefits and unique value proposition of products

Inventory & Supply Chain Coordination:

• Monitor stock levels across key accounts to prevent stock-outs and overstocking
• Ensure efficient product flow from warehouse to retail shelves
• Collaborate with supply chain teams to support timely replenishment and demand planning

Market Intelligence & Business Insights:

• Provide insights on competitor activities, pricing strategies, and consumer trends
• Analyze market data to refine product positioning and sales strategies
• Identify opportunities for innovation and market differentiation

Key Performance Indicators (KPIs)

• Sales Volume & Revenue Growth: Achievement of national sales targets
• Retail Penetration & Distribution: Increase in number of active outlets and product range coverage
• In-Store Execution: Compliance with merchandising and visibility standards
• Effectively Covered Outlets (ECO): % of outlets visited that generate sales within a period
• Receivables & Collections: Timely payment collection and account management efficiency

Requirements

• Bachelor’s Degree (BSc) or HND in Marketing, Business Administration, or related field
• Minimum of 5+ years FMCG sales experience, with at least 2 years in a leadership/management role
• Strong understanding of the Nigerian retail landscape (supermarkets, pharmacies, modern trade)
• Proven track record in driving sales growth, distribution expansion, and team performance
• Experience in premium or health-focused food products is an added advantage
• Excellent leadership, negotiation, and stakeholder management skills
• Strong analytical and strategic thinking abilities

Key Competencies:

• Strategic thinking and execution
• Leadership and team development
• Commercial and financial acumen
• Negotiation and influencing skills
• Data-driven decision-making
• Customer and market orientation

Salary

• Competitive (Executive Level) + Performance-Based Incentives

Why Join Us?

• Opportunity to lead a high-impact national sales function
• Be part of a fast-growing FMCG brand shaping healthier consumption trends
• Competitive compensation with performance-based rewards
• Career growth within a dynamic and expansion-driven organization

Application Closing Date
6th April, 2026.

How to Apply
Interested and qualified candidates should send their CV to: michealani@zohomail.com using the Candidate’s Name / Head of Retail Sales Application / Location as the subject of the email.