Open Market Channel Sales Manager at International Breweries Plc

International Breweries Plc - Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.

Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria.

We are recruiting to fill the position below:

Job Title: Open Market Channel Sales Manager

Job Requisition ID: JR002426
Location: Abuja
Job type: Full time
Level: Grade 6
Department: Sales/Commercial
Responsible to: Zonal Manager
Responsible for: Open Market Sales Representatives;

Job Purpose

• Implement the sales strategy to deliver agreed business objectives within assigned open markets
• Must be able to influence, inspire and drive performance without having direct management responsibility for distributor staff

Context/Scope

• A key contributor to the success of the PZ Cussons commercial strategic plan; demonstrating industry leadership in both volume driving & brand building activity.

Department Strategic Objectives

• Drive the delivery of customer and field sales business objectives towards the achievement of overall business objectives and growth agenda

Key Accountabilities

• Manage activities in all Open Markets in the assigned Territory
• Manage the OMSR
• Expand coverage in the Open Market
• Provide availability of MSL in the Open Market
• Coaching and accompaniment of OMSR
• Effective promo management in the Open Market
• Ensure SFA parameters are tracked and achieved
• Drive excellent visibility through picture of success implementation
• Market intelligence gathering and competitor activity monitoring and report timely.

Measurement/Performance Indicators

• Target vs. Actual monthly/yearly performance (sell-In) KPIs
• Agreed coverage plans
• Achieve secondary sales target
• Achievement of weighted distribution.
• Achieve agreed Coaching & Accompaniment target

Internal & External Relationships

• Zonal Manager
• Marketing/Sales/Channel/Supply Chain/Finance/HR team
• Customers
• Agency staff
• PZ Marketing & Sales network

Knowledge, Skills & Experience
Qualifications:

• First Degree in any discipline
• Computer Literacy

Experiences:

• Minimum of 1 year experience in marketing or sales, and over this period has successfully delivered on KPIs.
• Direct experience of PZ Cussons Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVP), Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.

Knowledge:

• Good knowledge of business objectives and priorities.
• Experienced driver with valid license
• Knowledge of Field Sales Management and Market Intelligence.
• PZ Cussons Leadership competencies

Functional or Technical / Business Skills:

• Commercial Acumen - Emerging
• Customer Management - Emerging
• Negotiation Skills - Emerging
• In Market Execution - Emerging
• Selling Skills - Emerging
• Sales Drivers - Emerging
• Channel Strategy - Emerging
• Communication/Interpersonal skills - Developed
• IT Skills -  Developed  

Application Closing Date
13th April, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online