Digital Marketer at IDA Beauty LLC

DA Beauty™ is more than just a makeup store; we are a beauty community. Our journey began with a passion for makeup and a dream to help everyone feel their best. With years of experience in the beauty industry, specialize in three different categories: face, lips, and eyes cosmetics, with a commitment to premium quality and durability, we have quickly become a standout in the beauty industry leading E-commerce.

Our range of luxury premium-quality formulations makeup product made from natural organic ingredients, biodegradable, vegan beauty, eco friendly, cruelty free, gluten, sulfates, and halal certification. We curate products that not only enhance your features but also empower individuals to express themselves through makeup.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Lekki Phase 1, Lagos
Employment Type: Contract / Part-Time
Hybrid Role: (2 days on-site weekly, other days remote)

Job Summary 

• IDA Beauty is a luxury, halal-certified, vegan, and cruelty-free beauty brand committed to inclusivity, sustainability, and empowering confidence from the inside out.
• As we continue to grow our digital presence and drive online sales, we are seeking a result-driven Digital Marketer to support our performance marketing, SEO, and online visibility.

Key Responsibilities

• Plan, execute, and manage digital advertising campaigns (Google Ads, Instagram, Facebook, TikTok)
• Optimize campaigns for reach, engagement, and conversions
• Monitor and analyze performance metrics (CTR, CPC, ROI, conversions)
• Manage audience targeting, segmentation, and retargeting strategies
• Collaborate with content and social media teams for campaign alignment
• Support product launches, promotions, and brand campaigns
• Track and manage advertising budgets efficiently
• Provide daily/weekly performance reports and insights
• Conduct keyword research and implement SEO strategies to improve website ranking
• Optimize website content, product pages, and blog posts for search engines
• Monitor and improve organic traffic, search visibility, and domain authority
• Perform on-page and basic technical SEO (meta tags, alt text, site structure)
• Work with developers/content team to improve website performance (speed, UX, mobile optimization)

Requirements

• OND / HND / B.Sc. in Marketing, ICT or related field
• 1–2 years’ experience in digital marketing or performance marketing
• Strong knowledge of paid ads (Google, Meta, TikTok)
• Experience using tools like Google Analytics, Google Search Console, Meta Business Suite, TikTok Ads Manager
• Knowledge of SEO tools such as SEMrush, Ahrefs, or Ubersuggest
• Basic understanding of e-commerce platforms (Shopify)
• Ability to interpret analytics and optimize campaigns
• Strong communication and reporting skills
• Self-motivated and able to work independently

Key Competencies

• Analytical thinking and data interpretation
• Creativity in campaign execution
• Attention to detail
• Strong problem-solving skills
• Results-driven mindset
• Professionalism and accountability

Performance Expectations:

• Achieve a minimum ROAS of 3x–5x across campaigns
• Increase monthly online sales (15–30% growth)
• Reduce CPA while improving conversion quality
• Improve CTR and overall ad performance
• Improve website conversion rates (2%–5%+)
• Increase qualified traffic (paid and organic)
• Improve SEO rankings (first-page visibility)
• Scale high-performing campaigns
• Ensure efficient budget management
• Successfully launch and optimize product campaigns with measurable ROI
• Provide weekly reports with insights and strategy adjustments
• Nice to Have
• Experience in beauty, skincare, or luxury brands
• Basic content creation or copywriting skills
• Understanding of social media marketing.

Work Output Expectations:

• Ability to manage multiple campaigns simultaneously
• Must meet deadlines and provide consistent reporting
• Strong ownership mindset and proactive communication.

Salary
N150,000 Monthly.

Application Closing Date
21st April, 2026.