Senior Brand Manager at Guinness Nigeria Plc

Guinness Nigeria Plc is a major market for Diageo: Guinness Nigeria operates in the unique and fast-growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on-trade-dominated market but with a fast-growing off-trade channel.

We are recruiting to fill the position below:

Job Title: Senior Brand Manager

Job Requisition ID: JR1124613
Location: Ikeja, Lagos
Job type: Full-time

Job Description 

• The Senior Brand Manager will be accountable for the execution of the brand strategy for the designated brand(s). 
• Senior Brand Managers will be responsible for managing brand(s) with higher volume, value and/or strategic importance than those managed by Brand Managers.    
• Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit and market share delivery.
• Long term brand strategy, architecture and positioning development in alignment with portfolio strategy. 
• Drive the highest standards of execution in the brand team, and in particular ensure excellence in the development and execution of brand communication and activation strategies.
• Lead cross functional team (marketing, commercial, supply, finance) working on brand to ensure brilliant holistic execution of brands plans. Ensure strong working relationships which are critical to delivery.
• Convert local insights into value generating propositions for the brand.
• Lead the development of the marketing plans on the brand with input from the global teams.
• Collaboration with commercial team to translate brand strategy into channel plan and strategy with clear activity grid by channel.
• Development & implementation of brand pricing strategy working in collaboration with Net Revenue Management team.
• Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.
• Ensure all activity plans based on a clear understanding through marketing effectiveness analysis of what works and what doesn’t.
• Maintain strong relationships with agency partners, providing written briefs and de-briefs to enable best in class work.
• Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance.
• Provide meaningful input into the volume forecasting process.
• Support the portfolio manager in the development and coaching of Assistant Brand Managers.
• Own the culture of compliance in the marketing team; ensuring full compliance to all relevant processes, codes & regulations.  

Qualifications

• Appropriate tertiary marketing qualification – degree / diploma
• Suitable Post Graduate Qualification is desirable

Experience:

• Minimum 6 years’ experience in marketing and innovation
• Experience in other Commercially-oriented roles is desirable
• Track record of success in highly demanding organisations
• Proven ability to operate within the context of an extensive business network with accountability for key brand owner contact points
• Experience of operating in complex multi-dimensional consumer and channel landscapes.

Application Closing Date
10th April, 2026.