Creative Strategist at Whot Studios Limited

Whot Studios Limited is a fast-growing Nigerian gaming and digital studio building products at the intersection of entertainment, technology, and financial empowerment. Our flagship product, Whot Africa, is a competitive mobile card game where players can win real cash rewards, bringing Africa's most beloved card game into the digital age.

We are recruiting to fill the position below:

Job Title: Creative Strategist

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• Develop and own the creative strategy for Whot Studios and its products across all platforms — Instagram, TikTok, Twitter/X, YouTube, and beyond
• Identify cultural moments, trends, and conversations and move fast to insert the brand meaningfully and authentically
• Pitch original campaign ideas proactively — without being asked — and see them through to execution
• Build content calendars that balance brand storytelling, product promotion, community engagement, and viral potential
• Stay ahead of what is happening in African digital culture, gaming, fintech, and entertainment and bring those insights into the brand's voice

Content Creation & Execution:

• Create and direct high-quality content — copy, graphics, short-form video concepts, reels, and campaigns — either independently or by briefing and directing creatives
• Write sharp, platform-native copy that sounds human, not corporate
• Manage the day-to-day content output across all platforms with consistency and quality
• Oversee and coordinate with videographers, designers, and content creators to bring ideas to life
• Monitor comments, DMs, and community interactions and engage in a way that builds genuine connection.

Brand & Marketing:

• Support the positioning of the CEO’s personal brand as a thought leader and founder in the African gaming and tech space
• Contribute to broader marketing strategy including influencer partnerships, community activations, and campaign launches
• Track performance metrics across platforms and use data to inform creative decisions — not as a replacement for instinct, but as a tool to sharpen it
• Collaborate with the product and operations team to amplify product launches, tournaments, and milestones.

Requirements

• 2 –  5 years of experience in content creation, brand marketing, creative strategy, or a related field
• A portfolio or evidence of creative work you have done — this is non-negotiable
• Strong understanding of social media platforms and how content performs differently on each
• Experience with content creation tools (Canva, CapCut, Adobe, or similar)
• Excellent written communication skills in English
• Knowledge of or genuine interest in gaming, fintech, or African digital culture is a strong advantage.

Who You Are:

• You are a genuine creative — you make things because you cannot help it, not because someone asked you to
• You are deeply plugged into Nigerian and African internet culture — you know the memes, the slang, the moments, and the creators before they go mainstream
• You have strong opinions about what makes content good and you are not afraid to say so
• You are proactive and spontaneous — you do not wait for a brief to see an opportunity
• You can move fast without sacrificing quality
•  You are a strong writer — your captions, hooks, and copy have personality and punch
• You understand brand consistency without being rigid — you know when to follow the playbook and when to break it
• You are comfortable working directly with a top level executives and taking feedback without losing your creative confidence
• You do not use AI to think for you — your ideas come from your brain, your observations, and your cultural instincts.

What We Offer

• A senior creative role with real ownership over the brand's voice
• The freedom to take creative risks and try things that have not been done before in Nigerian gaming
• Competitive salary based on experience
• Hybrid work arrangement — flexibility without sacrificing presence
• Performance bonuses tied to brand growth and campaign results
• An environment that actually values creativity — your ideas will be heard, actioned, and celebrated.

Application Closing Date
11th April, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online