Social Media / Digital Communications Manager at Stella Maris Schools

Stella Maris Schools is one of Africa’s leading educational institutions, known for its unwavering commitment to academic distinction, moral integrity, and personal growth.We serve learners across multiple campuses and countries, offering an environment where children thrive — intellectually, socially, and spiritually.

We are recruiting to fill the position below:

Job Title: Social Media / Digital Communications Manager

Location: Abuja (FCT) 
Employment Type: Full-time
Reports to:Executive Director / Head of Strategy
Works closely with:IT, Design, Admissions, HR, Academics, Media/PR, External Vendors

Key Responsibilities
Social Media Management (End-to-End Ownership):

• The manager is responsible for planning, creating, scheduling, publishing, and monitoring content across all Stella Maris social platforms.
• Platforms to manage (non-negotiable):
  • Instagram (Main School Account)
  • Instagram (Campus-specific pages, where applicable)
  • Facebook (School & Campus pages)
  • X (Twitter)
  • LinkedIn (Corporate / Professional presence)
  • YouTube (Shorts + long-form school content)
  • TikTok (if approved by management)
  • WhatsApp Broadcast / Community (content input, not admin)
• Responsibilities include:
  • Monthly content calendar (submitted ahead of time, not reactive)
  • Daily/weekly posting based on approved schedule
  • Captions, hashtags, tone, CTA — aligned with brand voice
  • Parent-facing content (events, reminders, achievements)
  • Student-focused but school-approved storytelling
  • Monitoring comments, messages, and escalation where needed
  • Ensuring zero “dead” platforms or outdated posts

Content Creation & Creative Direction:

• You are not a graphic designer, but you own the output.
• This means:
  • Conceptualizing content ideas (campaigns, series, themes)
  • Writing strong copy (not lazy captions)
• Working with:
  • Photographers
  • Videographers
  • Graphic designers
  • Reviewing and approving creatives before posting
  • Ensuring all visuals align with Stella Maris branding (colors, tone, quality)
• Content types include:
  • School events
  • Academic achievements
  • Staff highlights
  • Student activities (approved)
  • Admissions campaigns
  • Announcements & notices
  • Milestones & celebrations
  • Values, culture, and legacy storytelling

Website Content & Updates (With IT):

• This role does not code, but owns content accuracy.
• Responsibilities:
  • Updating website content (text, images, announcements)
  • Working with IT to upload:
    • News items
    • Event updates
    • Admissions information
    • Notices and announcements
    • Flagging outdated pages and fixing them
    • Ensuring consistency between website and social messaging
    • Testing links, pages, and visibility after updates.

Newsletter & Official Communications:

• You are responsible for structured, professional communications, not random blasts.
• Includes:
  • Internal newsletters (staff-facing, when required)
  • External newsletters (parents, partners, alumni)
  • Admissions campaigns & announcements
  • Event communications
  • End-of-term / special updates
• Tasks:
  • Drafting content
  • Structuring messaging clearly
  • Coordinating approvals
  • Scheduling sends
  • Ensuring tone matches audience (parents ≠ staff ≠ external partners)

Parent-Facing Content Strategy:

• Parents are not an afterthought — they are a primary audience.
• You must:
  • Proactively create content parents care about
  • Anticipate school calendar moments
  • Reduce confusion through clear digital communication
  • Align with Admin / Admissions on messaging
  • Ensure deadlines, notices, and updates are communicated before complaints arise

Digital Marketing & Campaign Execution

• This role supports growth and visibility, not vibes.
• Responsibilities:
  • Planning digital campaigns (admissions, events, milestones)
  • Scheduling posts and ads ahead of time
  • Supporting paid ads (copy + creative coordination)
  • Tracking basic performance (reach, engagement, growth)
  • Improving content strategy based on results
• Planning, Scheduling & Deadlines (Non-Negotiable)
• You are expected to:
  • Work ahead (minimum 2–4 weeks planned content)
  • Meet deadlines without reminders
  • Submit calendars, drafts, and creatives on time
  • Coordinate dependencies early (IT, Design, Media).

Collaboration & Cross-Department Work:

• You will work with:
  • IT (uploads, site updates)
  • Admin & Admissions (notices, campaigns)
  • Media & Design vendors
  • School leadership
• You are expected to:
  • Communicate clearly
  • Follow instructions
  • Take ownership, not wait to be chased

Brand Protection & Quality Control:

• You are a gatekeeper.
• You must:
  • Protect Stella Maris’ brand reputation
  • Avoid low-quality, rushed, or unapproved content
  • Ensure spelling, grammar, tone, and accuracy
  • Maintain consistency across all channels

Additional Duties:

• Any other digital communications or content-related task reasonably assigned by management
• Crisis or urgent communications support when required
• Supporting special projects, launches, or campaigns

Requirements

• Strong writing and communication skills
• Proven social media management experience (schools or institutions preferred)
• Content planning and campaign execution ability
• Attention to detail (non-negotiable)
• Ability to meet deadlines without supervision
• Ability to work with creatives and technical teams
• Professional judgment and maturity
• Experience with design and content tools (e.g., Canva) is an advantage
• Knowledge of safeguarding and child-protection standards is an added advantage

Performance Expectations

• Platforms are active, consistent, and aligned
• Content is planned, not reactive
• Parents are informed, not confused
• Website is accurate, not outdated
• Deadlines are met without reminders

What We Offer

• Competitive salary
• Supportive and professional work environment
• Opportunity to contribute meaningfully to school growth and community engagement

Application Closing Date
30th April, 2026.