Head of Sales and Marketing at StarList Consulting

StarList Consulting is recruiting suitable candidates to fill the position below:

Job Title: Head of Sales and Marketing

Location: Lekki, Lagos
Working days: Mon-Sat

About the Role

• We are a rapidly growing premium hair brand with a strong footprint in Nigeria, the UK, the US, and Canada.
• As we expand, we are transitioning from founder-led sales to a structured, system-driven growth approach. We’re looking for a Head of Sales & Marketing to spearhead this transformation.
• This is not a maintenance role—you will design systems, close gaps, lead a high-performing team, and take full ownership of driving revenue growth.

What You’ll Do
Drive Revenue Growth:

• Own monthly and quarterly sales targets
• Build and manage a structured sales pipeline (lead → follow-up → close → repeat)
• Identify and fix revenue leakages across the funnel

Build & Optimize Sales Systems:

• Implement CRM and sales tracking systems
• Create dashboards to monitor performance (conversion, CAC, ROAS, etc.)
• Improve website conversion and customer journey

Expand Sales Channels:

• Grow channels beyond Instagram (WhatsApp, TikTok, website, email)
• Launch and scale B2B partnerships (salons, resellers, distributors)
• Develop multi-channel strategies to reduce dependency on a single platform

Lead the Commercial Team:

• Manage Sales, Digital Marketing, and Customer Service teams
• Set weekly targets and performance reviews
• Build scripts, playbooks, and scalable processes.

Own Marketing Strategy:

• Plan and allocate marketing budgets across Meta, TikTok, Google
• Ensure all campaigns are tied to revenue outcomes
• Monitor and optimize ROAS and acquisition costs

Improve Customer Retention:

• Build repeat purchase systems (email, WhatsApp, loyalty flows)
• Turn customer feedback into growth opportunities

What Success Looks Like (First 90 Days):

• CRM and sales pipeline fully implemented
• WhatsApp and new sales channels activated
• Website conversion rate improved to 2.5%+
• Measurable improvement in ROAS (minimum 3x)
• B2B pipeline actively generating opportunities
• Weekly performance dashboards running consistently.

Requirements
Experience:

• 5+ years in sales/marketing (with leadership experience)
• Proven track record of hitting revenue targets
• Experience managing digital marketing (Meta, TikTok, Google)
• Background in e-commerce, beauty, fashion, or FMCG preferred
• Strong analytical and problem-solving ability
• Revenue-focused and results-driven
• Able to build systems from scratch
• Confident making data-backed decisions
• Comfortable working in a fast-paced, growing business.

Salary
N300,000 - N350,000 / month. 

Application Closing Date
20th April, 2026.

Method of Application
Interested and qualified candidates should send their CV (PDF), a short case study: a sales/marketing problem you solved + results, a brief answer (max 300 words) and Which sales bottleneck would you fix first—and why to: Chiomarecruiter@gmail.com using the job title as the subject of the email.