Marketing Specialist at Pesach Global International

Pesach Global International is a dynamic and innovative company with diversified interests across Digital Value-Added Services (VAS), Technology Solutions, Entertainment, Marketing, and Sports Betting. With a commitment to excellence, integrity, and customer satisfaction.

We are recruiting to fill the position below:

Job Title: Marketing Specialist

Location: Ikoyi, Lagos
Employment Type: Full-time

About the Role

• We are seeking a dynamic and results-driven Marketing Specialist to support the growth and visibility of our business.
• The ideal candidate will be responsible for developing and executing marketing strategies that drive business success, user acquisition, engagement, and retention in a highly competitive market. Experience in the betting or gaming industry will be an added advantage.

Key Responsibilities

• Develop and implement marketing campaigns to promote the company’s products
• Support go-to-market strategies for new features, games, and promotions
• Develop and execute both online and offline marketing initiatives.
• Drive user acquisition through digital channels (social media, paid ads, partnerships, referrals)
• Optimize campaigns to increase registrations, deposits, and active users
• Identify and explore new growth opportunities
• Plan and manage promotional campaigns, bonuses, and offers
• Monitor campaign performance and optimize for better results
• Ensure timely execution of all marketing activities
• Manage social media platforms and content calendars
• Collaborate with designers/content creators for engaging campaigns
• Provide insights and recommendations to improve market positioning
• Understand customer behavior and preferences in the betting industry
• Align marketing initiatives with product updates and business goals
• Track and report on key metrics (CAC, conversion rate, retention, ROI)
• Provide weekly/monthly performance reports
• Use data insights to guide decision-making

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field with 4–6 years experience in marketing (experience in betting, gaming, or tech is a plus)
• Strong understanding of digital marketing tools and platforms
• Experience with campaign management and performance tracking
• Analytical mindset with strong attention to detail
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced startup environment

Key Skills:

• Digital Marketing
• Campaign Management
• Data Analysis
• Customer Acquisition & Retention
• Communication & Creativity
• Problem-Solving
• Proficiency in AI Tools

What We Offer

• Competitive salary
• Opportunity to grow in a fast-paced startup environment
• Hands-on experience in the gaming/betting industry
• Career development opportunities

Application Closing Date
23rd April, 2026.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@obupeoplepartners.com using “Marketing Specialist” as the subject of the email.