Brand Manager at Simba Group

Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some ofthe most dynamic sectors in the economy. The Group is a dominant player in the transportation, powerand IT-enabled service sectors, which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent after-sales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Key Responsibilities

• Develop and execute brand strategies aligned with overall business and commercial objectives.
• Plan, implement, and monitor integrated marketing campaigns across BTL, OOH, Trade, and ATL channels.
• Work closely with sales teams to support demand generation, dealer/partner activation, and go-tomarket
• initiatives.
• Manage relationships with external agencies and vendors to ensure quality delivery and brand consistency.
• Oversee content development, including campaigns, social media content, POS materials, and brand assets.
• Track and evaluate brand performance using KPIs, market insights, and consumer research to optimize strategy.
• Manage marketing budgets and ensure efficient allocation of resources with clear ROI tracking.
• Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.

Required Skills & Competencies

• Candidates should possess a Bachelor's Degree with at least 5 years experience.
• Strong brand strategy and positioning expertise
• Integrated marketing and campaign management skills
• Digital marketing and social media proficiency
• Data analysis, insight generation, and KPI tracking capability
• Budget management and ROI optimization skills
• Excellent communication and stakeholder management skills
• Creative thinking with strong execution discipline
• Strong project management and multitasking ability
• Market research and consumer insight skills.

Application Closing Date
23rd April, 2026.

How to Apply
Interested and qualified candidates should
Click here to apply online