Media Director, NEF at Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Media Director, NEF

Job ID: R-139364
Location: Lagos
Employment Type: Full-time
Level: Senior Director 

Position Overview

• The Media Director leads the full media strategy and integrated connections strategy for the NEF markets.
• This role ensures Coca-Cola brands achieve best in class reach, quality, efficiency, and effectiveness across all paid, owned and earned channels.
• This leader translates global and Africa Operating unit(OU) media and connections frameworks into locally relevant insight driven plans, ensuring strong integration with brand strategies, commercial priorities, and the NEF(Nigeria & Egypt Franchise) consumer landscape.
• The role partners closely with the Senior Director / Marketing Directors across Brand, Creative, IMX, Insights, PACS, Digital/Commerce, Commercial, and activation teams.
• Manages media related DME

Function Related Activities/Key Responsibilities

• Lead the end to end media, digital, and connections strategy for NEF across all Coca-Cola brands. 
• Ensure the NEF media strategy reflects cultural, competitive, and category dynamics.
• Translate global and OU frameworks into consumer driven, high quality, and locally relevant media choices.
• Define the annual media vision, priorities, and channel strategy to maximize reach, resonance, and ROI.
• Drive strong alignment of media with commercial priorities and customer activation. 
• Build full funnel media and connections plans aligned with brand strategy, IMX architecture, and campaign objectives. 
• Digital, Social & Precision Marketing Leadership
• Ensure strong integration of digital content strategies with platform best practices
• Partner with Digital/Commerce to connect media with ecommerce and retail media opportunities. 
• Measurement, Effectiveness & Optimization 
• Drive a culture of testing, learning, and continuous optimization across media and connections. 
• System Leadership & Bottler Collaboration: Align on annual media plan, sponsorship investments, local partnerships, and inmarket activation standards. 
• DME(Direct Marketing Expense) Management & Governance: Drive efficient and effective media investment decisions grounded in performance, ROI, and longterm brand building
• Oversee forecasting, budget tracking, investment shifts, and governance compliance
• Ensure adherence to legal, claims, responsible marketing, sustainability, and brand safety requirements

Role Requirements

• Bachelor’s Degree required;  
• 10+ years of progressive experience in media, digital, or integrated connections (agency or client side).
• Proven experience delivering media strategy and full funnel plans in FMCG/CPG
• Strong knowledge of digital, social, precision, programmatic, and measurement. 
• Strong influencing skills and ability to work in matrixed, fast paced environments. 

Functional:

• Audience Engagement,
• Brand Strategy
• Creative Strategies,
• Data Insights,
• Design, Design Thinking,
• Experimentation,
• Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Strategy, Portfolio Strategies
• Revenue Growth Management

Application Closing Date
22nd April, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online