Head, Sales & Marketing at Onyx Beauty Hub

Onyx Beauty Hub is a luxury hair brand that offer wholesale and retail of virgin hair and raw single donor hairs . We offer variety of hair textures, including straight, wavy and curly hairs. Our hairs are carefully sourced and selected from various donors in China, Vietnam, Laos, Cambodia, Philippines, India, Burma, Argentina.

Onyx Hair by Nelly is a fast-growing premium Nigerian hair brand with operations across Nigeria, the UK, US, and Canada. Founded by a nationally recognised entrepreneur, the business has grown rapidly — but now needs to transition from personality-driven sales to a structured, scalable revenue engine.

We are recruiting to fill the position below:

Job Title: Head, Sales & Marketing

Location: Lekki Phase 1, Lagos
Employment Type: Full-time

The Opportunity

• We are hiring a Head of Sales & Marketing to build that system from the ground up.
• This is not a routine role.
• This is for a commercial leader who can fix broken systems, build new ones, and own revenue growth.

The Challenge (What You’re Walking Into)
Our recent internal audit identified key revenue bottlenecks:

• Heavy dependence on Instagram DMs with no structured follow-up system.
• No visibility into the sales pipeline or customer journey.
• Marketing spend not clearly tied to revenue (ROAS unclear).
• Website conversion systems not fully optimized.
• No unified leadership across sales and marketing teams.
• Untapped B2B opportunities (salons, resellers, distributors).
• Lack of a multi-channel sales strategy beyond Instagram.

Your Mandate

• Fix these. Build systems. Drive revenue.

Your Role
You will:

• Own and drive monthly and quarterly revenue targets.
• Build a structured sales pipeline (lead → conversion → repeat purchase).
• Lead expansion across website, WhatsApp, TikTok, B2B, and other channels.
• Oversee and align Sales, Customer Service, and Digital Marketing teams.
• Ensure all marketing spend is data-driven and ROI-focused.
• Build systems for customer retention and repeat sales.

What Success Looks Like (First 90 Days)

• CRM and sales pipeline fully implemented.
• WhatsApp & other sales channels activated.
• Website conversion rate improved to minimum 2.5%.
• At least 10 qualified B2B prospects in pipeline.
• Weekly commercial performance dashboard running.
• Paid campaigns delivering minimum 3x ROAS.
• Clear strategy addressing all identified bottlenecks.

Requirements

• 5+ years in Sales / Marketing (with leadership experience).
• Proven track record of delivering significant revenue growth.
• Experience with digital marketing (Meta, TikTok, Google Ads).
• Experience with CRM, sales pipelines, or automation tools.
• Background in e-commerce, beauty, fashion, or FMCG is a strong advantage.

Who We Are Looking For:
You are:

• A commercial thinker, not just a marketer.
• Comfortable owning and delivering revenue targets.
• Experienced in building or fixing sales systems.
• Strong in data analysis and decision-making.
• Confident leading teams and challenging assumptions.

Salary
N600,000 - N800,000 monthly.

Application Closing Date
25th April, 2026

How To Apply
Interested and qualified candidates should send their Application Documents to: hronyxhairbynelly@gmail.com using the job title as the subject of the email.

Application Documents: 

• CV (PDF),
• A 1-page case study of a revenue problem you solved (with measurable results), and
• A short response (max 300 words) on which of the bottlenecks listed above would you prioritise in your first 30 days, and why?

Note: We are committed to building strong female leadership within our organization and strongly encourage qualified female candidates to apply.