HIFU Brand Manager at Alfred and Victoria Associates

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution-based companies. Our company offers a wide range of services that are in high demand in today’s emerging market. AVA has three major arms, which have been streamlined to meet our customers' needs. The three major arms are: Consulting, Recruitment, and Training.

Alfred & Victoria Associates has become one of the most sought-after Human Capital Development Organizations in recent times. She is fast becoming the distinguished strategic partner required in all sectors of the economy, and also in the fast-growing world of outsourcing, which is now in huge demand in all professions.

We are recruiting to fill the position below:

Job Title: HIFU Brand Manager

Location: Abuja (FCT) 
Employment Type: Full-time
Department: Business Development
Reports To: Head, Business Development & Head of Centre

Job Purpose

• To oversee and drive the growth, visibility, and profitability of the High-Intensity Focused Ultrasound (HIFU) brand within the fertility clinic - Fibroid Care Centre.
• The role focuses on strategic marketing, patient education, referral engagement, and service optimization to position HIFU as a leading non-invasive treatment solution in Nigeria.

Key Responsibilities
Brand Strategy and Growth:

• Develop and execute strategic marketing plans to drive awareness and uptake of HIFU services.
• Identify and analyze market trends, patient demographics, and competitive positioning.
• Collaborate with management to set monthly, quarterly, and annual brand targets.
• Develop referral programs with partner hospitals, gynecologists, and fertility specialists.
• Organise and give at least one presentation at a church, mosque or similar organization monthly.
• Organise and give at least one presentation to any relevant professional body, organization or association with a minimum of 20 attendees monthly.
• Get FCC enrolled with at least one HMO per quarter.
• Get a minimum of 2 client testimonials monthly.
• Execute a minimum of 2 presentations outside Lagos State per quarter.
• Assist in hiring field officers, training the field marketers, and supervising them to ensure they work efficiently and effectively.
• Increase the conversion rate of registration to treatment.

Marketing and Communication:

• Create patient-focused communication campaigns highlighting the benefits of HIFU.
• Manage social media, digital content, and promotional materials for HIFU services.
• Coordinate brand presence at health fairs, conferences, and community medical outreaches.
• Work closely with the BDU agency team to ensure consistent brand messaging.

Operations and Service Delivery:

• Monitor patient experience and feedback to improve service delivery.
• Ensure operational readiness (equipment, staff scheduling, and materials) for all HIFU sessions.
• Track leads, consultations, and conversion metrics through CRM systems.

Business Performance and Reporting:

• Analyze financial performance and patient conversion reports.
• Prepare performance dashboards (enquiries, consultations, treatments, etc).
• Recommend strategies for improving efficiency and profitability.

Team Development and Collaboration:

• Supervise and train HIFU marketing staff and client service officers.
• Encourage innovation and continuous improvement in HIFU operations.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s/MBA is highly preferred).
• Experience: A minimum of 3–5+ years of experience in brand management, product management, or marketing.
• Industry Focus: Proven experience in healthcare, medical devices, aesthetics, or premium wellness sectors.

Requirements:

• Clinical Understanding: Solid understanding of medical aesthetic devices, skin physiology, and non-invasive treatments.
• Analytical Skills: Strong analytical skills to analyze market trends and financial data (P&L management experience preferred).
• Communication: Exceptional written and verbal communication skills for creating marketing content and presenting to medical professionals.
• Tools/Tech: Proficiency with CRM software (e.g., Salesforce, HubSpot), Microsoft Office Suite (PowerPoint, Excel), and social media monitoring tools.
• Project Management: Ability to manage multiple projects simultaneously, working under tight deadlines in a fast-paced environment.

Desired Competencies:

• Strong strategic thinking and creative problem-solving capabilities.
• Proactive individual with a strong passion for the health and wellness space.

Working Hours:

• The role requires work from Monday to Saturday, with Saturday being a half-day. All Public Holidays will also be observed as half-day working days.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: apply@alfred-victoria.com using the Job Title as the subject of the email.

Note: If your competence, career goals and aspirations are in alignment with the requirements of this job role, pls apply.