Client Business Lead at Detail and Avedia Limited

Detail and Avedia is an Integrated Business and Media Solutions Consulting agency dedicated to unlocking the potential of businesses across Africa.

We are recruiting to fill the position below:

Job Title: Client Business Lead

Location: Costain / Iganmu, Lagos
Employment Type: Full-time

Job Summary

• The Client Business Lead is a senior, marketing-focused role responsible for owning and growing key partner client accounts through strategic marketing leadership, campaign excellence, and strong client partnerships.
• This role is designed for an experienced marketing professional with an agency background who can translate client business objectives into effective, integrated marketing solutions.
• The Client Business Lead acts as a strategic advisor to clients, leading marketing conversations, guiding campaign strategy, and ensuring that Detail & Avedia delivers impactful, insight-driven work that drives measurable results and long-term client value.

Key Responsibilities
Client Relationship & Strategic Marketing Ownership:

• Serve as the primary strategic contact for assigned clients, building trusted partnerships grounded in marketing expertise and results.
• Develop a deep understanding of client brands, target audiences, competitive landscape, and marketing objectives.
• Provide proactive, strategic marketing counsel that supports brand growth and business outcomes.
• Identify opportunities to expand client engagement through new marketing initiatives, campaigns, or integrated solutions.

Marketing Strategy & Campaign Leadership:

• Lead the development of integrated marketing strategies and campaign roadmaps aligned with client goals and brand positioning.
• Collaborate with clients to define campaign objectives, success metrics, and deliverables.
• Translate client objectives into clear, strategic briefs for Creative, Media, Content, and Brand teams.
• Provide strategic oversight and direction throughout campaign development and execution.
• Review and guide creative, media, and content outputs to ensure quality, relevance, and alignment with brand and marketing objectives.
• Ensure timely delivery of campaigns while maintaining high standards of marketing effectiveness and execution.

Marketing Planning, Performance & Optimisation:

• Oversee campaign planning and optimisation across channels, ensuring consistent messaging and effective audience engagement.
• Monitor campaign performance using relevant marketing metrics and insights.
• Lead post-campaign evaluations, drawing insights and learnings to improve future marketing strategies.
• Present performance insights and strategic recommendations to clients, focusing on impact, brand growth, and continuous improvement.
• Stay informed on marketing trends, tools, and best practices to enhance campaign innovation and effectiveness.

Team Leadership & Marketing Capability Development:

• Lead, mentor, and guide Brand Managers and client-facing team members, promoting marketing excellence and accountability.
• Foster a collaborative, high-performance culture focused on delivering strong marketing outcomes for clients.
• Support the development of marketing capabilities within the team through coaching, knowledge-sharing sessions, and training.
• Encourage cross-functional collaboration to ensure cohesive and integrated client delivery.

Client Growth & Account Development:

• Support client retention and growth through strategic marketing-led initiatives and campaign ideas.
• Partner with management to contribute to pitches, proposals, and client growth conversations.
• Identify opportunities for expanded scopes based on client marketing needs and performance insights.

Key Performance Indicators (KPIs)

• Client satisfaction and retention
• Campaign performance and effectiveness
• Quality of strategic marketing output
• Growth in client engagement and scope
• Reduction in client escalations
• Team performance and collaboration.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 5–6 years’ experience in marketing, advertising, or a creative agency environment.
• Strong experience leading integrated marketing campaigns across multiple channels.
• Proven ability to manage senior client relationships and lead strategic marketing conversations.
• Excellent communication, presentation, and leadership skills.
• Hands-on experience managing multiple client accounts simultaneously in an agency setting.

Core Competencies:

• Strategic marketing thinking
• Client partnership and stakeholder management
• Campaign planning and execution
• Creative judgment and brand understanding
• Leadership and team development
• Data-driven decision-making.

Application Closing Date
13th May, 2026.