Social Media Manager & Content Creator at Austine Mali Clothing

Austine Mali is not just a fashion brand; it is a movement that blends rich African heritage with contemporary global style, placing sustainability at its core. We believe that true luxury lies in craftsmanship, cultural storytelling, and ethical production. Each piece we create honours both the artisans who craft it and the environment we share.

We are recruiting to fill the position below:

Job Title: Social Media Manager & Content Creator

Location: Alimosho, Lagos
Employment Type: Full-time

Responsibilties
Social Media Strategy & Management:

• Develop and execute a strategic social media plan that aligns with overall brand and marketing objectives.
• Manage daily content publishing on Instagram, TikTok, and other relevant platforms.
• Create monthly content calendars highlighting new products, brand stories, events, and stockist updates.
• Track performance metrics and adjust strategies to boost engagement and follower growth.
• Keep up with evolving trends, platform updates, and emerging digital tools.

Content Creation & Studio Production:

• Plan, capture, and edit original visual content, including photos and videos.
• Produce themed content for public holidays and notable cultural moments in Nigeria and the UK.
• Conduct twice-weekly studio shoots to generate high-quality brand content.
• Collaborate with photographers, models, stylists, and the creative team.
• Create polished product shots for the website, ensuring consistency in brand aesthetics.
• Adapt existing content for reels, TikTok videos, ads, and website use.

Website & Digital Traffic Growth:

• Design content strategies that increase website traffic and improve online conversions.
• Create informative digital content focused on stockists, collections, and brand events.
• Coordinate social media activities with e-commerce and broader marketing initiatives.
• Use analytics insights to refine overall digital direction.

Fashion Trend Research & Brand Development:

• Stay informed on fashion trends, cultural topics, and industry innovations.
• Analyze competitor content and influencer trends for creative inspiration.
• Integrate relevant trends into brand storytelling and visual direction.

On-Ground Brand Representation & Event Coverage:

• Visit retail stockists to capture in-store content and customer interactions.
• Attend pop-ups, exhibitions, fashion shows, and other brand events to create live content.
• Support the team during campaigns, lookbook production, and editorial photoshoots.
• Represent the brand professionally at all events and collaborations.

Community Engagement & Influencer Relations:

• Foster strong online relationships by engaging with the brand’s audience.
• Identify suitable influencers and ambassadors who align with the brand identity.

Reporting & Optimization:

• Prepare monthly analytics reports covering reach, engagement, and conversion data.
• Use performance insights to enhance creative strategy and marketing efforts.
• Provide strategic recommendations to the Creative Director.

Requirements

• Interested candidates should possess relevant qualifications with 2 - 6 years experience.

Application Closing Date
30th May, 2026.

How to Apply
Interested and qualified candidates should send their Resume to: careers@austinemali.com using  the job title as the subject of the mail.