Analyst - Social Media at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Social Media

Job Identification: 7214
Location: Nigeria
Job Schedule: Full time
Job Category: MTN Level 2
Division: Marketing
Reports To: Manager - Digital Marketing Brands

Mission

• Ensure consistent and compelling brand presence across MTNN social platforms by creating and publishing content that communicates the brand’s values, campaigns, and key messages.
• Build and nurture relationships with customers by responding to comments, managing conversations, and encouraging meaningful interactions that strengthen brand loyalty.
• Support marketing campaigns by amplifying key messages on social media, driving traffic to digital assets (websites, apps, landing pages), and supporting lead generation or product uptake.

Description

• Develop and execute a platform-specific social media strategy across MTNN verified accounts on Facebook, X, Instagram, TikTok, and YouTube aligned to Net Subscriber Additions, Data Revenue growth, and MoMo adoption targets.
• Drive measurable traffic from social platforms to mtn.ng campaign landing pages and MTN eShop product pages, optimizing click-through rate and conversion performance.
• Conceptualize and implement digital-first engagement initiatives, including challenges, interactive polls, live sessions, and platform native trends tailored to Nigerian audiences
• Lead Always On content strategy that sustains daily engagement around lifestyle, youth culture, entertainment, football, music, and tech conversations relevant to MTN brand positioning.
• Design socially led conversation campaigns that stimulate user-generated content, advocacy, and peer amplification, particularly among Gen Z, Alpha, and youth segments.
• Collaborate with Media and Performance teams to integrate engagement campaigns with paid bursts while maintaining authenticity and platform relevance.
• Develop and maintain structured monthly content calendars aligned to product launches, fibre rollouts, device campaigns, and national promotional drives.
• Coordinate day-to-day management of all MTNN corporate social media accounts, ensuring response consistency, tone discipline, and brand alignment.
• Track and report both commercial impact and brand health indicators, including engagement growth, sentiment movement, and advocacy signals.

Requirements
Education:

• A first Degree in Business-related or any social science discipline
• A postgraduate diploma in Marketing, Digital Marketing, Business Administration, or a related discipline will be an added advantage
• Relevant certification in Digital Marketing
• Fluency in English 

Experience:
3-7 Years experience which includes

• 2-3 years of experience in social media management
• Expertise in social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter, etc.) and tools (Hootsuite, Sprout Social, Buffer, etc.)
• Creative with a keen eye for content trends.
• Strong communication and Presentation skills

Application Closing Date
22nd April, 2026; 10:55PM.