Head of Distribution (Genesis Cinema) at Genesis Group

At Genesis Group, we`'`ve been living our dreams and redefining the world of hospitality for over three decades. Our journey has been characterized by excellence in a wide range of services, including Catering, Hotels, Restaurants, and Cinemas. With a team of over 10,000 dedicated professionals and 30 locations spanning across Nigeria and beyond, we take pride in delivering exceptional experiences to our valued customers.

We are recruiting to fill the position below:

Job Title: Head of Distribution (Genesis Cinema)

Location: Lekki, Lagos
Employment Type: Full-time
Reporting Line: Reports to Chief Operating Officer

Role Summary

• The Head of Distribution is responsible for driving film sourcing, booking, and performance optimization across all cinema locations within the chain.
• The role focuses on securing commercially viable content (local and international), maximizing box office revenue, and ensuring optimal screen utilization across diverse Nigerian markets.
• The position plays a critical role in bridging relationships between distributors, studios, and internal cinema operations.

Key Responsibilities
Film Booking and Content Strategy:

• Lead weekly and long-term film booking strategy across all cinema sites
• Curate a balanced film slate including Nollywood, Hollywood, Bollywood, and independent titles
• Align film selection with regional audience preferences

Distributor and Studio Relations:

• Build and maintain strong relationships with Nollywood producers, international studios, and distribution companies
• Negotiate film rental terms, revenue share agreements, and screening conditions
• Secure early access to high-demand titles and exclusive releases where possible

Box Office Performance Optimization:

• Monitor daily and weekly box office performance across all locations
• Adjust showtimes, screen allocation, and film rotations based on demand trends
• Drive occupancy rates and yield per screen

Release Planning and Execution:

• Coordinate national and regional film release schedules
• Optimize release timing based on local events, holidays, and competitive titles
• Ensure smooth rollout of premieres and blockbuster releases across cinemas

Collaboration with Marketing and Operations:

• Work closely with marketing teams to align campaigns with film releases
• Support localized promotions to boost underperforming titles
• Coordinate with cinema managers to ensure seamless scheduling and execution

Revenue and Commercial Management:

• Own and drive box office revenue targets for the chain
• Develop pricing strategies including peak and off-peak pricing, premium formats, and group sales
• Identify opportunities for alternative content such as concerts, sports screenings, and special events.

Data Analytics and Market Intelligence:

• Analyze audience behavior, genre performance, and seasonal trends
• Track competitor cinema programming and pricing strategies
• Use insights to continuously refine film booking decisions

Regional Optimization:

• Customize film lineups based on location-specific demand patterns
• Ensure underperforming sites receive tailored programming support
• Drive growth in emerging cinema markets outside Lagos.

Team Leadership:

• Lead the central distribution and programming team
• Set clear KPIs and performance expectations
• Train cinema managers on programming principles and reporting standards.

Key Performance Indicators (KPIs)

• Total box office revenue monthly and annually
• Occupancy rate per screen and location
• Revenue per screen and per seat
• Film performance versus projections
• Percentage of profitable titles
• Screen utilization efficiency
• Growth in regional cinema performance.

Qualifications and Experience

• Bachelor’s degree in Business, Economics, Film, or related field, MBA is an advantage
• 8 to 12 years or more experience in cinema operations, film distribution, or media
• Strong understanding of the Nigerian film market, especially Nollywood dynamics
• Proven experience managing film booking and distributor relationships.

Core Competencies:

• Strong commercial and negotiation skills
• Deep understanding of Nigerian audience behavior
• Data-driven decision making
• Relationship management with producers, distributors, and studios
• Operational coordination across multiple sites
• Leadership and team development.

Key Success Factors:

• Ability to balance Nollywood and international content effectively
• Strong personal network with local producers and distributors
• Agility in responding to rapidly changing audience demand
• Maximizing revenue despite pricing sensitivity in the market
• Driving traffic beyond weekends through creative programming.

Application Closing Date
7th May, 2026. 

How to Apply
Interested and qualified candidates should send their CV to: vacancies@genesisgroupng.com using the Job Title as the subject of the email.