Sales Executive at Brands and Trade Retail Consultants Limited

Brands and Trade Retail Consultants Limited is a recruitment and field-force consulting firm specializing in building high-performing sales teams for leading beverage brands (alcoholic and non-alcoholic) across Lagos and its environs.

We are recruiting to fill the position below:

Job Title: Sales Executive

Location: Shapati, Ibeju Lekki - Lagos
Employment Type: Full-time

Job Summary

• We are currently recruiting experienced and motivated sales professionals to join our clients’ field sales operations.
• As a Sales Executive in the FMCG industry, you will be responsible for driving sales and increasing market share for the company's products.
• You will manage relationships with retailers, distributors, and other key stakeholders to achieve sales targets.
• Your role will involve identifying new sales opportunities, maintaining customer satisfaction, and ensuring product availability and visibility in the market.

Key Responsibilities

• Sales Strategy and Planning:
  • Develop and implement effective sales strategies to achieve sales targets and grow market share.
  • Analyze market trends and consumer behavior to identify new sales opportunities and areas for growth.
• Customer Relationship Management:
  • Build and maintain strong relationships with key customers, including retailers, distributors, and wholesalers.
  • Conduct regular visits to customers to understand their needs and provide appropriate solutions.
  • Address customer inquiries, resolve complaints, and ensure high levels of customer satisfaction.
• Sales Execution:
  • Present, promote, and sell products to existing and prospective customers.
  • Ensure product availability, proper display, and visibility in retail outlets.
  • Negotiate sales contracts, terms, and conditions with customers.
• Market Analysis and Reporting:
  • Monitor and analyze competitors' activities and market trends.
  • Prepare and submit regular sales reports, forecasts, and market analysis to the Sales Manager.
  • Provide feedback on customer preferences, product performance, and market conditions.
• Promotional Activities:
  • Coordinate and implement promotional activities, such as discounts, special offers, and product launches.
  • Collaborate with the marketing team to develop and execute marketing campaigns.
• Team Collaboration:
  • Work closely with the sales team, marketing team, and supply chain to ensure alignment of goals and objectives.
  • Share best practices and insights with team members to improve overall sales performance.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• Proven experience as a Sales Executive or in a similar sales role within the FMCG industry.
• Strong understanding of sales principles and customer service practices.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze sales data and market trends.
• Proficiency in Microsoft Office and CRM software.
• Self-motivated, results-oriented, and able to work independently.
• Valid driver’s license and willingness to travel as needed.
• Candidates must be residents in Ibeju Lekki, Lakwoe, Bogije and Shapati

Key Competencies:

• Sales and Negotiation Skills: Ability to effectively sell products and negotiate terms with customers.
• Customer Focus: Commitment to providing exceptional customer service and building long-term relationships.
• Analytical Thinking: Ability to analyze data, market trends, and consumer behavior to inform sales strategies.
• Communication Skills: Strong verbal and written communication skills for interacting with customers and team members.
• Time Management: Ability to manage time effectively, prioritize tasks, and meet deadlines.
• Teamwork: Ability to work collaboratively with cross-functional teams to achieve common goals.

Work Environment:

• This position involves regular travel to customer sites, retail locations, and distributors. The Sales Executive will also work in an office environment for planning, reporting, and administrative tasks.

Compensation

• Competitive salary plus commission/bonus structure; Salary: N90,000 - N150,000 per month.
• Benefits package includes health insurance and other packages.

Application Closing Date
30th April, 2026.