Social Media Manager at Communicado Consulting

Communicado Consulting - We’re a growing media, communications and editorial company with multiple brands spanning storytelling, PR and professional writing services.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Nigeria - Remote 
Employment Type: Full-time
Reports to: Publisher
Probation: 3 months

Job Description

• We’re looking for a Social Media Manager who can take ownership of our social presence across every platform and every brand we operate — and grow each one with intention, creativity and consistency.
• This is a full-time, remote, role. We are seeking a candidate who is a self-starter, driven, committed, have strategic thinking at the front of their practice and is looking to grow with us — not someone juggling side gigs or treating this as a stopgap.
• As such, this is not a “just post and go” role.
• You’ll be managing content across X (Twitter), Instagram, Facebook, LinkedIn, TikTok, YouTube, WhatsApp and Telegram for multiple brands; creating short-form videos; writing marketing copy that converts; plugging our stories into trending conversations; growing communities; driving real traffic to our websites and newsletters and reporting what’s working and what’s not with actual data.
• The Social Media Manager is responsible for planning, creating, scheduling and publishing content across all Company social media platforms and messaging channels, and for growing audience, engagement and traffic across every brand in the Communicado Consulting portfolio.
• The role combines day-to-day content execution with strategic thinking about audience growth, community building and brand positioning.

Key Responsibilities
Youth Culture Digital Publication:

• Manage the publication's presence on X, LinkedIn, Instagram, Facebook, TikTok and YouTube.
• Prioritise X: monitor relevant keywords, trending conversations and breaking stories in real time. Plug related articles into trending conversations to provide context, drive positive brand sentiment and generate backlinks to the website.
• Post independently at least 3 blog-post-based pieces per week, plus at least 1 additional original content idea per day.
• Respond to and engage with relevant conversations daily.
• Replicate approved posts across LinkedIn, Instagram and Facebook with platform-appropriate formatting and captions.

Public Relations Agency and Editing/Publishing Company:

• Create informative, educational and authority-building marketing content for each brand.
• Post twice weekly per brand.
• Adapt tone, messaging and format to each brand’s distinct audience and positioning.

Product and Sub-brand

• Manage social media presence for any products or sub-brands launched by the Company.
• Plan and execute product launch campaigns, countdown sequences, testimonial posts and enrolment-drive content as directed by the Publisher and Product Manager.
• Coordinate with the Client Acquisition & Business Development Manager to amplify lead-generation content, case studies and client wins.

Short-form Video (TikTok and YouTube):

• Create at least 3 short-form videos per week, replicable across TikTok and YouTube Shorts.
• Develop video concepts that align with each brand’s editorial calendar and trending topics.
• Repurpose blog content, quotes, data points and behind-the-scenes material into engaging video formats.

WhatsApp & Telegram Channel Growth:

• Develop and implement strategies to grow the Youth Culture Publication's WhatsApp and Telegram channels.
• Curate and push content to both channels consistently, ensuring content is distinct from (not duplicative of) the main social feeds.
• Experiment with engagement tactics (polls, exclusive previews, breaking-news alerts) and report on what moves the needle.

Newsletter and Website Traffic:

• Work with the Product Manager to grow newsletter subscribers across all brands.
• Drive website traffic through content strategy, social engagement, backlink generation and cross-platform promotion.
• Suggest and test call-to-action formats, link placements and lead-magnet ideas to convert social audiences into subscribers and site visitors.

Community Management and Engagement:

• Monitor comments, DMs and mentions across all platforms daily.
• Respond to audience interactions within a reasonable timeframe, escalating sensitive or reputational issues to the Publisher immediately.
• Build and nurture an engaged community around each brand through consistent, authentic interaction.

Supporting Duties:

• Create copy for new-month and special-day graphics well ahead of time.
• Update Linktree after every new post.
• Support marketing campaigns and product launches as directed by the Publisher, Product Manager or BD Manager.
• Stay current on platform algorithm changes, best practices and emerging social media trends, and share insights at Friday knowledge-sharing sessions.

Reporting and Analytics:

• Submit monthly performance reports no later than two (2) days after month-end, covering: follower growth, engagement rates, content reach, website referral traffic, newsletter sign-ups, and channel growth per platform per brand.
• Perform a baseline assessment of all accounts within the first 5 working days of resumption and present findings with recommended quick wins.
• Use data to inform content strategy: identify top-performing formats, posting times and audience segments, and adjust plans accordingly.

Key Result Areas:

• Social Media Growth & Engagement
• Content Creation & Brand Alignment
• Video Content Output
• Community Building
• Channel & Newsletter Growth
• Website Traffic
• Reporting & Analytics

To reiterate, you will largely:

• Manage and grow social media accounts for multiple brands across 5+ platforms.
• Write compelling copy: captions, marketing content, CTAs, product launch posts, ad copy.
• Create at least 3 short-form videos per week (TikTok / YouTube Shorts).
• Monitor X in real time for trending conversations and plug our content where relevant.
• Support product marketing campaigns and launches (programmes, events, paid offerings).
• Grow WhatsApp and Telegram channels from the ground up.
• Drive website traffic and newsletter subscriber growth.
• Submit content calendars monthly; follow a structured editorial and approval workflow.
• Deliver monthly analytics reports with actionable insights.

Person Specification
Essential Criteria:

• Proven social media management experience across multiple accounts/brands, with demonstrable growth results.
• Strong copywriting skills: You can write marketing copy, shift tone between a lifestyle blog, a PR firm and an editorial services brand, and craft calls to action that convert.
• Product marketing experience: You’ve promoted or launched a product, service or programme through social media.
• Short-form video creation skills (CapCut, InShot, Canva, or your tool of choice).
• Data-literate: You track what works, report honestly and adjust strategy based on results.
• Experience with content calendars and structured editorial workflows in a team.
• Familiarity with design tools (Canva, FreePik or similar).
• Understanding of SEO as it relates to social content and web traffic.
• Genuine interest in Nigerian media, culture, storytelling and current affairs.
• Excellent organisational skills: You can manage competing deadlines across multiple brands without dropping balls.
• Self-motivated and comfortable working remotely with minimal supervision.

Desirable Criteria:

• Experience in PR, strategic communications or media relations.
• Agency work experience.
• Experience growing WhatsApp/Telegram communities.
• Familiarity with newsletter growth and email marketing.
• Knowledge of the Nigerian digital media landscape.
• Experience with AI-assisted content tools and responsible AI use.
• Experience writing long-form content (blogs, articles, thought leadership).
• Understanding of brand storytelling and narrative-driven marketing.
• Basic knowledge of paid social advertising (Meta Ads, X Ads, TikTok Promote).
• Familiarity with CRM or marketing automation tools (HubSpot, Mailchimp, etc.).
• Work schedule: 6–7 days/week (the nature of social media means weekends are not fully off)
• Collaborates with: Content Lead, Product Manager, Graphics Designer, Client Acquisition & Business Development Manager
• Brands covered: Youth Culture Digital Publication, Public Relations Agency, Editing and Publishing Company, and any additional products or sub-brands launched by the Company.
• Platforms: X (formerly Twitter), Instagram, Facebook, LinkedIn, TikTok, YouTube, WhatsApp Channel, Telegram Channel.

Compensation:
Discussed at interview.

Application Closing Date
28th April, 2026.

How to Apply
Interested and qualified candidates should send their CV or portfolio (include links to social accounts they’ve managed and grown) and a 500-word personal statement explaining why you’re applying for this role and how you would manage the volume and pace of working across multiple brands, platforms and content types simultaneously to: careers@communicadoconsulting.com using "Social Media Manager Application — [Your Full Name]" as the subject of the email.o

Note

• Draw on specific examples from previous roles.
• Please, tell us what you did, how you did it and what results you achieved.