Growth Marketer (Pipeline-Focused) at Basecode

At Basecode, we build and support technology-driven solutions that help businesses operate smarter and scale efficiently across markets. Our work sits at the intersection of technology, systems, and business growth.

We are recruiting to fill the position below:

Job Title: Growth Marketer (Pipeline-Focused)

Location: Lagos
Employment type:  Full time
Job Type: Internship (Onsite)

Description

• We are seeking to employ someone who can make sure the right businesses consistently find us, and convert into real opportunities.

The Role

• This is not a content or brand awareness role.
• You are responsible for generating pipeline, improving conversions, and driving revenue through marketing.
• You’ll own the full journey — from attracting the right audience to turning them into qualified discovery calls.

What You’ll Own

• Building a predictable lead generation engine
• Increasing qualified discovery calls
• Improving conversion rates across the funnel
• Turning marketing into a revenue driver, not a cost centre

What You’ll Actually Do

• Build & Run Lead Generation Campaigns
• Launch 2–4 campaign experiments per month across LinkedIn, email, and landing pages
• Create and test offers (e.g. CRM audits, automation checklists, free consultations)
• Set up and manage outbound LinkedIn workflows (connection → nurture → call booking)
• Own LinkedIn as a Primary Growth Channel
• Plan and publish 3–5 posts weekly (founder-led + brand content)
• Turn internal insights into content (client wins, before/after transformations, breakdowns)
• Actively engage with target audiences (comments, DMs, prospecting)
• Optimise Website & Landing Pages for Conversion
• Audit key pages and identify drop-offs
• Create/improve landing pages for campaigns with clear offers and CTAs
• Run A/B tests on headlines, structure, and conversion paths
• Manage Lead Capture & CRM Flow
• Set up and optimise lead forms and pipelines
• Build email nurture sequences (3–5 touchpoints per lead)
• Track lead sources and movement through the funnel
• Execute Email Marketing & Nurture
• Send 1–2 targeted campaigns weekly (insights, offers, case studies)
• Build automated flows (lead nurture, follow-ups, re-engagement)
• Continuously improve open, click, and conversion rates
• Run Paid Experiments (If Applicable)
• Launch small-budget campaigns (LinkedIn Ads, Google Ads)
• Test audiences, messaging, and offers
• Scale what generates qualified leads
• Turn Results Into Growth Loops
• Double down on what works
• Repurpose winning content across channels
• Continuously optimise based on performance

How You’ll Be Measured

• Qualified leads generated
• Discovery calls booked
• Cost per lead
• Conversion rates (visitor → lead → call)
• Pipeline contribution

Requirements
What We’re Looking For

• 3+ years experience in growth, performance, or B2B marketing
• Proven ability to generate leads or revenue (not just engagement)
• Strong understanding of funnels, landing pages, and conversion
• Experience working with CRM systems and lead tracking
• Comfortable marketing technical or service-based solutions
• Fast executor who tests, learns, and iterates quickly

You’re Not a Fit If:

• You focus on likes and impressions over results
• You need constant direction to execute
• You avoid data or performance tracking
• You’ve never owned outcomes end-to-end

Working Plan:
30–60–90 Day Plan:

• First 30 Days — Understand, Audit, Launch
• Deep dive into services, audience, and sales process
• Audit website, content, funnels, and CRM setup
• Fix immediate gaps (CTAs, forms, tracking)
• Launch first campaigns and lead generation offers
• Start LinkedIn content + light outbound
• Outcome: Campaig:

Days 31–60 — Build the Engine:

• Double down on what’s working
• Build structured funnels (landing page → nurture → call)
• Launch email sequences and weekly campaigns
• Improve CRM tracking and pipeline visibility
• Run initial paid tests (if viable)
• Outcome: Consistent, repeatable lead flow

Days 61–90 — Optimise & Scale:

• Improve conversion rates across funnel
• Scale top-performing channels and campaigns
• Build content → campaign → conversion loops
• Align closely with sales to improve lead quality
• Outcome: Predictable, optimised pipeline generation

What You’ll Gain

• Work from home Allowance N10,000.00
• Hands-on experience with real business IT systems
• Exposure to a Zoho-based work environment
• Practical skills in IT support and systems management
• Mentorship and structured learning opportunities

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Important Information and Notice

• Send your CV and show us proof of execution: Campaigns you’ve run, Funnels you’ve built or improved, Results you’ve driven (leads, conversions, revenue) 
• This job is strictly onsite for those in Ikorodu and Lekki axis.