Product Growth Support Officer at Rosabon Financial Services (RFS) Limited

Rosabon Financial Services (RFS) Limited is an Award winning Rosabon Financial Services is member of the Concept Group is licensed by the Central Bank of Nigeria, CBN on April 22, 1993, and being a long-standing member of the Equipment Leasing Association of Nigeria (ELAN), the organization has evolved into Nigeria’s leading Non-Banking Financial Intermediary and Equipment Leasing firm focused on niche and general markets.

We are recruiting to fill the position below:

Job Title: Product Growth Support Officer

Location: Lagos
Employment Type: Full-time

Job Summary

• This position requires a strategic thinker, with excellent problem-solving skills and a passion for innovation, and the ability to collaborate across multiple team to deliver high-impact, market-leading financial products to drive market growth.
• The Growth Officer role focus on driving growth and market expansion by identifying product growth opportunities and executing growth initiatives to acquire and retain customers

Scope and Impact

• This position significantly influences the effectiveness of our product portfolio, drives competitive market positioning, and ensures organizational adaptability to evolving market dynamics. The role contributes to strategic decision-making, financial performance optimization, and proactive responses to customer needs

Duties and Responsibilities
Target Market Strategy and Growth:

• Develop and execute growth strategies specific to target markets to achieve the desired growth objectives and set KPIs
• Oversee the entire growth strategy, coordinating with various internal and external stakeholders in driving the target market growth
• Responsible for identifying growth opportunities and implementing strategies to capitalize on them
• Utilize data-driven insights to identify growth opportunities and optimize performance in the target market
• Analyze market trends and competitor strategies to identify growth opportunities and oversee the implementation of initiatives to drive the desired market growth
• Carry out product users' needs and to identify growth opportunities to drive performance improvements
• Design and implement metrics to monitor the success of processes, and refine the process on actual on-ground feedback from customers and other relevant stakeholders
• Define and implement innovative product positioning and differentiation strategies

Product Lifecycle Management:

• Manage the end-to-end product lifecycle, from conceptualization to retirement, ensuring maximum market relevance and profitability.
• Regular update of the Product Requirement Documents (PRDs) to adapt to changing market needs.
• Develop rigorous testing protocols to ensure quality assurance and market readiness.
• Formulate customer retention strategies to drive loyalty and enhance product lifecycle value.

Market, Data-Driven Analysis & Recommendations:

• Analyze data on customer acquisition, retention, and revenue growth
• Develop data-driven recommendations for product improvements, new features, and marketing strategies
• Develop a deep understanding of the target market and customer segments
• Identify areas of opportunity for growth and optimization
• Analyze industry trends, competitors, and market gaps
• Conduct market research to identify the target audience, their needs, and pain points
• Analyze market trends, competitor activity, and customer feedback to inform product strategy and improvement.
• Build a competitive intelligence framework to track and respond to market changes
• Use predictive analytics to anticipate customer needs and evolving market demands

Effective Collaboration and Stakeholder Management:

• Collaborate with the Offline Sales teams to expand product reach through effective recruitment and offline sales channel
• Gather continuous feedback from the offline Sales team on product performance to inform the development and align with market needs
• Support offline Sales Channels in developing and implementing effective go-to-market strategies
• Work closely with Business Operations to enhance processes, streamline product rollout, and increase operational efficiency
• Partner with the Business Operations team to track and refine operational metrics to improve product turnaround time
• Collaborate with Marketing & Communication teams to optimize marketing content, campaigns, and audience targeting
• Align marketing strategies with product goals to maximize reach and customer engagement
• Collaborate with other relevant stakeholders to develop and improve on the existing products

Product Channels Optimization:

• Develop and implement initiatives to introduce new viable channels for product adoption.
• Identify pain points and areas for process improvement in existing channels.
• Collaborate with cross-functional teams to source and partner with third-party vendors to optimize product adoption channels.
• Ensure seamless integration of new channels with existing systems and processes.
• Continuously monitor and evaluate the performance of product adoption channels, identifying opportunities for further optimization and growth.

Digital Channel Development & Product Improvement:

• Identify initiatives for product improvement through digital channel development, focusing on user experience.
• Leverage digital insights and customer feedback to adapt products, increasing accessibility and satisfaction.
• Monitor digital channel performance, making adjustments to boost adoption and customer engagement.

Regulatory Compliance & Risk Management:

• Ensure all product strategies and offerings meet regulatory standards.
• Work with legal and compliance teams to navigate industry standards and minimize risks.
• Monitor evolving regulatory requirements, adapting products to maintain compliance.
• Conduct regular audits to proactively identify and address compliance risks.
• Any other task as assigned by the Line Manager

Requirements

• Bachelor’s Degree in Finance, Business, or a related field with 1-3 years experience.
• Experience in Product Management is an added advantage
• Excellent Analytical strategic thinking, and problem-solving skills.
• A desire to understand consumer behavior and mindset
• Curious about metrics, execution processes, and keeping an eye out for details
• Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines
• Familiarity with agile development methodologies is an advantage.

Salary
N340,000 / Month.

Application Closing Date
Not Specified.