Merchandiser at British American Tobacco (BAT) Nigeria

British American Tobacco is all about freedom of choice - whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.

We are recruiting to fill the position below:

Job Title: Merchandiser

Location: Flexible location
Employment Type:  Full-time
Function: Marketing
Seniority Level: Non-Management

Role Position and Objectives

• You will be a member of the Trade Marketing & Distribution department, which is responsible for the implementation of the route to market strategy.
• This includes ensuring product availability, visibility, volume, margin, quality, and retail pricing are properly implemented and monitored.
• The job is also about identification of new opportunities and the initiation, development, and deployment of trade programmes.

What you Will Be Accountable
Your day-to-day activity is to:

• Ensure the effective and efficient execution of marketing activities in the defined territory and extended coverage area
• Serve as part of a ‘Tactical Response Team’, positioned to address situations arising within the market, as well as business needs. In this regard, direction to be provided by Area Manager, TMDM or Regional Manager
• Execute basic TM&D activities in the outlets located within the territory in order to meet company objectives as described in the cycle plan (visibility, availability, freshness, consumer contacting etc)
• Achieve volume and distribution targets through direct selling (Top-up stock), management of the rural wholesale customer and monitoring of van sales.
• Improve the company’s corporate image by operating at the highest business ethics, environmental, health and safety standards using the IMP as a guide

Your People Responsibility will be:

• Supporting Rural wholesale business expansion by providing Trade marketing support for the DSS rep attached.
• Engaging local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the defined rural territory.
• Supporting Van Reps to achieve high performance by developing new routes and giving TM&D support to existing outlets.

Essential Experience, Skills and Knowledge

• Candidate must have an OND / HND degree from any reputable polytechnic.
• Should have basic Selling, negotiation and influencing skills.
• Knowledge of developing and maintaining relationships with consumers, retailers and semi wholesaler
• Knowledge of redistribution concept, business reporting and communication
• Fluency in English
• Driving Skills
• Knowledge of Rural towns and road networks is desirable
• Understanding of the local languages in territory is a pluse.

What we offer you?

• Salary Range: Competitive salary + excellent benefits + market leading bonus
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online