Head of Operations at Wayne Parker Limited

Wayne Parker Limited is the owner of LottoNowNow, a regulated digital lottery and gaming platform licensed by the Lagos State Lotteries and Gaming Authority (LSLGA) and available on the Google Play Store. The business is in active growth and seeks to build the operational foundations required for sustainable expansion.

We are recruiting to fill the position below:

Job Title: Head of Operations

Location: Lagos
Employment Type: Full-time

Job Summary 

• The Head of Operations will serve as the operational backbone of the business during a critical growth phase, carrying ownership across operational management and growth execution.
• This is a senior, hands-on role for a high-calibre professional who can build structures, processes and partnerships from the ground up, balancing strategic thinking with on-the-ground delivery in a lean, fast-moving environment.

Key Responsibilities
Operational Management:

• Design, document and implement standard operating procedures (SOPs) for all core business functions.
• Oversee day-to-day operational activities, ensuring consistency, quality and compliance across all active states.
• Coordinate multi-state field operations including local agent or partner networks.
• Monitor operational performance metrics and report regularly to senior leadership.
• Ensure full compliance with LSLGA licensing requirements and other relevant regulatory obligations.
• Identify and resolve operational bottlenecks proactively, maintaining business continuity.

Marketing Execution:

• Own and drive the market strategy, defining how LottoNowNow expands across target states, channels, and customer segments.
• Lead and coordinate the planning and execution of acquisition campaigns across online and offline channels to drive app downloads, player registrations, and ticket sales.
• Oversee trade marketing, field activations, and on-ground promotional activities across target states.
• Build and manage the distribution network, including agents, trade channels, media partners, brand ambassadors and third-party outlets.
• Oversee digital and offline marketing activity in coordination with any creative, media, or agency partners.
• Track and report campaign performance, drawing insights to optimise spend and messaging.

Ambassador Program Management:

• Own the end-to-end Ambassador Program, from candidate identification and vetting through to contracting, onboarding and ongoing relationship management.
• Coordinate with the creative and marketing teams to ensure all campaign materials, captions, and posting instructions are delivered to ambassadors ahead of schedule.
• Manage ambassador game configuration in coordination with the platform team, including entry pricing, game timelines and entry caps, ensuring every game is set up and live on schedule.
• Oversee all ambassador draw events, ensuring live sessions are executed on time, transparently, and in accordance with LSLGA requirements.
• Review and approve monthly ambassador commission calculations; ensure fixed fees and variable commissions are settled accurately and on time.
• Identifying, evaluating, and preparing new ambassador candidates to support programme scaling in subsequent month.

Team Leadership:

• Recruit, onboard and manage a lean operational team appropriate to the company's current scale.
• Set clear performance objectives for direct reports and conduct regular performance reviews.
• Represent operational interests at leadership and planning meetings.

Commercial & Financial Oversight:

• Manage the operational budget, tracking actual spend against approved allocations.
• Support revenue generation by ensuring operational readiness for sales and marketing initiatives.
• Identify cost-saving opportunities and propose efficiency improvements where applicable.
• Provide input into business planning and strategic decisions from an operational standpoint.

Qualifications and Experience

• BSc. /HND/OND required.
• Minimum of 5–7 years of professional experience, with at least 3 years in a senior operational or multi-functional leadership role.
• Proven experience managing cross-functional or cross-state teams in Nigeria.
• Direct, hands-on experience managing marketing campaigns and go-to-market programmes from planning through execution to performance reporting
• Exposure to a regulated industry is strongly preferred (gaming, lottery, financial services, FMCG trade compliance, etc.).
• Experience working within lean, startup-stage or growth-stage organisations is an advantage.
• Relevant professional certifications in operations, project management (e.g. PMP, PRINCE2), or process improvement (e.g. Lean Six Sigma Green or Black Belt) are beneficial.

Application Closing Date
1st May, 2026.

How to Apply
Interested and qualified candidates should send their CV to: careers@sage-grey.com using the job title as the subject of the mail.