Regional Sales Manager (RSM) at Sonia Foods Industries

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager (RSM)

Location: Jos, Plateau
Employment Type: Full-time
Department: Sales
Reports To: National Sales Manager (NSM)

Job Overview

• We are seeking an experienced and dynamic Regional Sales Manager with a strong background in the fast-moving consumer goods (FMCG) industry.
• The ideal candidate should have at least 7–10 years of experience, including a minimum of 3 years as a Regional Sales Manager (RSM) in FMCG.
• The role involves overseeing sales operations within a defined region, leading a team of sales professionals, driving revenue growth, and ensuring the execution of strategic plans to achieve business goals.

Key Responsibilities
Sales Strategy & Planning:

• Develop and implement regional sales strategies aligned with company objectives.
• Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.

Team Leadership & Development:

• Lead, train, and motivate the regional sales team to achieve targets and enhance performance.
• Conduct regular performance reviews and implement coaching and development plans.

Revenue & Profitability Management:

• Achieve regional sales targets while ensuring profitability and market share growth.
• Monitor and manage budgets, pricing, and promotional activities to maximize ROI.

Customer Relationship Management:

• Build and maintain strong relationships with key clients, distributors, and retailers.
• Address customer concerns and ensure high levels of customer satisfaction.

Reporting & Analysis:

• Prepare and present regular sales reports, including forecasts, KPIs, and market analysis.
• Use data-driven insights to optimize sales strategies and improve performance.

Compliance & Execution:

• Ensure adherence to company policies, ethical standards, and regulatory requirements.
• Execute national campaigns and ensure brand visibility at the regional level.

Key Performance Indicators (KPIs)

• Regional sales growth
• Market share improvement
• Team performance and retention
• Customer satisfaction levels
• Budget and expense management

Qualifications & Skills

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
• Experience: Minimum of 7–10 years of sales experience in the FMCG sector, with at least 3 years in a leadership role.
• Leadership Skills: Proven ability to lead, inspire, and manage a high-performing sales team.
• Sales Acumen: Strong understanding of FMCG sales processes, distribution channels, and retail dynamics.
• Analytical Skills: Excellent data analysis and decision-making skills with a results-oriented mindset.
• Industry Experience: Prior experience in the same region(s) is an advantage.
• Communication: Strong interpersonal, negotiation, and presentation skills.
• Tech Savvy: Proficiency in CRM tools, Microsoft Office Suite, and sales performance software.
• Travel: Willingness to travel extensively within the region.

Why Join Us?

• Opportunity to work with a leading FMCG brand.
• Competitive compensation and benefits package.
• Dynamic and supportive work environment with strong career growth opportunities.

Application Closing Date
15th May, 2026.