Regional Sales Manager, Wine & Spirit Business at Brand Concept Stores Limited

Brand Concepts Stores is an established FMCG entity specializing in the distribution and retail of spirits and wines, having built a sustainable market position over several years. Operating within the competitive alcoholic beverage and FMCG sectors, the company leverages a portfolio of premium and standard products to meet consumer demand.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager, Wine & Spirit Business

Location: Lagos
Employment Type: Full-time

Specific Duties & Responsibilities

• To develop and implement a Monthly Regional Sales & Distribution Plan with .Wholesale Executives which will deliver projected volume growth and weighted availability targets through proper DSS and Wholesale initiatives and management of them.
• To plan and coordinate the effective role out of the DSD structure through his WSE
• Identify and map DSS customers in line with the company requirements and organize a selling system including, routes, call frequencies, customer data, and trained sales reps to service these customers.
• To ensure that in his DSS structure sales reps, supervisors, WSE have daily, weekly and monthly volume objectives and KPI.s (key performance indicators) and that performance is tracked and reviewed formally as his own performance will be tracked and formally reviewed monthly by the National Sales Manager.
• To implement his rural structure which will identify, map, route and manage suitable third party semi-wholesalers who will create supply points and distribute to the balance of the customer base. To adapt an attitude where these partners are part of the distribution arm and are compensated on the activities they perform in the market, that they will have volume objectives and be required to maintain adequate stock levels at all times.
• To take an active interest in the top 10 wholesalers in his territory, ensuring that these wholesalers have open communication lines to him and he makes a weekly call with them to visit their warehouses and understand their market and trade opportunities. Active management of these wholesalers is performed by WSE
• To implement a standardized market intelligence report in which he will capture and feed this information on competitive activity at retail & wholesale, pricing initiatives, contraband and other product opportunities back to HO.
• He/She must ensure the proper use, management and maintenance of all Company assets.
• He/She is wholly responsible for the development of his/her sales teams, for identifying both high and low performers and actively finding solutions to improve the value and performance from all team members.

Key Performance Indicators (KPIs)

• Sales Volume Target
• Volume Target through DSS
• GDB / Priority Brands Target
• Volume Target – DSS Premium/slow moving brands
• OOS
• WTLP implementation
• RTLP implementation and adoption by retailers
• Coaching & Mentoring of WSE
• Implementation of Manual Information System (MIS) and Mobile trader
• Market Intelligence Report
• Implementation of Rural Stockiest Program

Application Closing Date
12th May, 2026.

How to Apply
Interested and qualified candidates should send their CV to: adama.a@oda.com.ng using the job title as the subject of the mail.

Note: Please we need ONLY candidates that have experience in selling wine and Spirit!