Director, Content, NEF at Coca-Cola Hellenic Bottling Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Director, Content, NEF

Location: Lagos

Role Purpose 

• The Content Lead plays a mission critical role in bringing this ambition to life.
• This role leads the development, localization, and deployment of culturally relevant, insight driven, and market ready marketing content across the Franchise.
• Operating within a tightly integrated OU–Market model, this leader ensures that all work aligns with global/OU platforms while reflecting local nuances, cultural tension points, and emerging consumer trends. 
• This role is a key enabler of high-quality, highspeed, ROI driven marketing execution across the Franchise. 

Focus, Scope & Impact 
Content Leadership & Development:

• Develop, adapt, and deploy high-quality content that is culturally rooted and deeply relevant to the Franchise’s consumer and shopper landscapes. 
• Serve as the custodian of creative excellence—ensuring consistency in tone, messaging, and visual identity across all Franchise work. 
• Translate local insights, cultural signals, and social conversations into compelling creative ideas and assets. 
• Work with IMX and Category teams to shape and land “One Briefs” that drive powerful, integrated creative work. 

Cross System Collaboration 
Partner seamlessly with:  

• OU Category Leads 
• OU IMX (Integrated Marketing Experience) 
• Local Media Leads 
• Frontline & Brand Strategy Leads 
• Franchise Marketing and Commercial teams 
• Co lead the localization of global/OU platforms and ensure local content reflects cultural reality and brand ambition. 
• Participate in OU wide initiatives to scale and uplift best practices in content development and deployment. 

Agency & Production Ecosystem Leadership:

• Lead and manage the Franchise’s network of creative, digital, production, and content agencies. 
• Manage full funnel production models, including:  
  • Local content development from scratch 
  • Localization and adaptation of OU/global platforms 
• Oversee end-to-end production (online & offline), ensuring speed, quality, and cost-effectiveness. 
• Drive adoption of AI enabled production, modular content creation, and new age content models to improve agility and ROI. 

Campaign Amplification & Integrated Connections:

• Develop content briefs and creative territories that connect seamlessly with Franchise EPICs (Experiential, Influencer, Partnerships, Social & Digital). 
• Ensure campaigns are optimized for local media, influencer, and digital ecosystems. 
• Work with connections/EPICs teams to maximize reach, engagement, cultural relevance, and campaign amplification. 

Insights Driven Creative Excellence:

• Partner with Insights to uncover “killer insights” that unlock brand and category growth. 
• Use creative testing and performance analytics to guide continuous content improvement. 
• Ensure global/OU campaigns are adapted authentically for cultural fit and market relevance across the Franchise. 

Budget Ownership & Governance:

• Own and manage all production & deployment (P&D) budgets for assigned Franchise markets. 
• Ensure rigorous financial stewardship, cost management, transparency, and ROI optimization. 
• Lead prioritization frameworks to maximize impact with available resources. 

Experience & Critical Requirements 

• 10+ years of experience in content development, creative leadership, cultural storytelling, or agency management—preferably within Africa or multicultural emerging markets. 
• Strong track record leading multicounty marketing workstreams with demonstrated excellence in timelines, budgets, and stakeholder management. 
• Experience working with creative agencies, digital ecosystems, production teams, and content hubs. 
• Added advantage in Media, Brand Strategy, Digital Marketing and Asset management systems 
• Deep mastery of local culture, language(s), social trends, and consumer behaviour in the Franchise market. 
• Demonstrated ability to work in complex, matrixed organizations. 

Application Closing Date
10th May, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online