Food & Beverage Sales Manager (B2B & B2C) at Filmhouse Group

Filmhouse Group houses multiple business within the media and entertainment space. The award winning Filmone Entertainment and the dynamic Filmhouse Cinemas. Our mission is "to provide magical experiences through content that entertains and inspires, delivering world-class services and exceptional value to our audience". The group is supported by a corporate operations management team that ensures our operations area aligned to International Best-Practice.

We are recruiting to fill the position below:

Job Title: Food & Beverage Sales Manager (B2B & B2C)

Location: Karimu Kotun - Victoria Island, Lagos
Employment Type: Full Time

Job Description
Revenue Generation:

• Identify and develop new revenue opportunities for the cinema F&B business.
• Drive B2B concession sales, including corporate events, school outings, private screenings, and bulk purchases.
• Develop promotional packages that combine cinema tickets with concession offerings.

Corporate & Institutional Partnerships:

• Build partnerships with corporates, schools, social groups, and event organisers to generate concession sales.
• Design concession-inclusive packages for group bookings and events.
• Expand corporate concession voucher programs.

B2C Promotions & Campaigns:

• Develop and execute concession sales campaigns designed to increase average guest spend.
• Partner with marketing and product teams to introduce promotional bundles and upsell opportunities.
• Support the rollout of new concession products and limited-time offers.

Cinema Event & Activation Sales:

• Collaborate with cinema managers to maximise concession sales during premieres, special screenings, and promotional events.
• Introduce themed packages tied to major film releases.

Sales Performance Monitoring:

• Track and analyse concession sales performance across locations and initiatives.
• Provide insights on guest purchasing behaviour and opportunities to improve sales conversion.

Cross-Department Collaboration:

• Work closely with Operations to ensure promotions are executable at the cinema level.
• Partner with Product and E-commerce teams on digital concession sales initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality Management, or related field.
• 5–7 years sales experience, preferably in hospitality, entertainment, retail, or food service.
• Proven ability to develop partnerships and drive commercial revenue.

Additional Information:

• Commercial and sales acumen
• Negotiation and partnership development
• Customer relationship management
• Analytical and revenue-focused thinking
• Strong communication and presentation skills

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online