Marketing Manager at a Leading Power Company - Nizoma Global Ventures Limited

Nizoma Global Ventures Limited - Our client, a leading client in the Power Backup, Electrical Distribution, Consumer Electricals, and Automotive Battery industry, is recruiting to fill the position below:

Job Title: Marketing Manager

Location: Lagos
Employment Type: Full-time
Reports to: Managing Director / Managing Head

Job Summary

• We are looking for a results-driven and highly experienced Marketing Manager with over 10 years of progressive experience in developing and executing successful marketing strategies across diverse industries including Power Backup Solutions, Electrical Distribution, Consumer Appliances, and Automotive Batteries.
• The ideal candidate combines traditional marketing methods with modern digital tools and AI-powered lead generation platforms to drive measurable business growth, build market presence, increase revenue pipelines, and position brands competitively.

What You Will Be Doing
Brand Growth & Market Expansion:

• Lead the overall marketing strategy for multiple product categories including Inverters, Batteries, Switchgear, Distribution Boards, Fans, Home Appliances, and Automotive Batteries
• Build and strengthen brand presence across Nigeria through strategic campaigns and market penetration initiatives
• Develop long-term marketing roadmaps aligned with company growth objectives

Performance Marketing & Lead Generation:

• Design and execute high-performing campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other digital channels
• Generate qualified leads for corporate sales teams, dealer acquisition teams, and retail channels
• Monitor cost per lead, customer acquisition cost, conversion rates, and campaign ROI
• Build a sustainable pipeline of Marketing Qualified Leads (MQLs)

Dealer & Distribution Network Development:

• Launch dealer recruitment campaigns across key regions in Nigeria
• Support distributors and retail partners with branded marketing materials and activation campaigns
• Drive retail visibility through point-of-sale materials, promotions, and co-branded campaigns
• Support e-commerce growth and modern trade channel expansion

AI-Driven Marketing & Prospecting:

• Deploy AI-powered prospecting platforms such as Apollo, LinkedIn Sales Navigator, Clay, and Instantly for targeted outreach
• Build prospect databases and automate lead generation systems
• Improve marketing efficiency while reducing acquisition costs

Content & Social Media Management:

• Oversee social media strategy across LinkedIn, Facebook, Instagram, and YouTube
• Ensure content supports brand authority, lead generation, and customer engagement
• Supervise agencies, designers, and internal content teams

Analytics & Reporting:

• Produce monthly performance reports linking marketing activities directly to revenue opportunities
• Analyze customer behaviour, campaign performance, and market trends
• Recommend improvements based on data insights

Leadership:

• Manage internal marketing teams and external vendors
• Set KPIs, monitor productivity, and ensure timely execution of campaigns
• Mentor junior staff and build a performance-driven culture

What We Are Looking For

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field
• Minimum 10 years progressive marketing experience
• Additional certifications in Digital Marketing, Brand Management, or Data Analytics are an advantage
• Proficiency in Google Ads, Meta Business Suite, LinkedIn Campaign Manager, CRM Systems, Microsoft Excel/Power BI, Canva/Adobe Creative Tools, Apollo.io, LinkedIn Sales Navigator, and AI Marketing Tools
• Strong leadership, communication, and negotiation skills
• Strategic thinker who is commercially focused, results-oriented, highly analytical, and innovative.

Salary
Attractive and commensurate with experience

Application Closing Date
6th May, 2026.

How to Apply
Interested and qualified candidates should send their updated CV to: info@nizomaglobal.com using "Marketing Manager Application" as the subject of the email.