Head of Marketing at M-KOPA Nigeria

M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Nigeria

About the job

• We're looking for a Head of Marketing to lead the evolution of our brand from a device-financing company into a consumer fintech platform - someone who knows how to build compelling propositions around services, not just physical products, and deliver that transition across five markets.
• The Impact Your marketing leadership will directly shape how 7 million + customers across Africa discover, choose, and stay with M-KOPA.
• We've already disbursed over $2 billion in credit to Every Day Earners who were invisible to conventional financial services.
• It's your chance to lead the marketing strategy for a business that's literally transforming lives across an entire continent.

The Opportunity

• Mission-driven marketing: You'll own the Marketing strategy for a platform that's rewriting the rules of financial inclusion - turning smartphones into pathways to credit, insurance, and economic progress for people who've never had access before.
• Global recognition: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for four consecutive years (2022–2025).
• Real scale challenges: Five markets. Multiple product categories. One coherent brand. You'll be building the marketing architecture to make it all work - from group brand strategy down to in-market execution.
• Environmental impact: We're embedding sustainability into how we grow - having avoided 2.155 million tonnes of CO₂ through solar, refurbished phones, and e-mobility.

What You'll Do

• At M-KOPA, you'll own the full marketing mandate - brand strategy, creative direction, campaign execution, and marketing talent development across Kenya, Nigeria, Uganda, Ghana, and South Africa.
• You'll advance our "More Than a Phone" proposition, partner with Country GMs to shape how marketing is structured and governed across markets, and build the marketing function that powers M-KOPA's next phase of growth.
• This is a hands-on leadership role.
• You'll do the core thinking yourself - developing brand strategy, reading local markets, interrogating data and consumer insights, writing the brief, evaluating creative, optimising the media mix, and building the business case for investment.
• Agencies and third parties support that work; they don't replace it.

Required Experience

• 10+ years in marketing, with 5+ in a senior group, regional, or multi-market leadership role
• Proven track record building and evolving brand strategy in high-growth fintech, consumer services, or creative agency environments
• Hands-on ownership of multi-market budgets with direct accountability for spend performance
• Deep experience in M-KOPA's core markets
• Strong ATL campaign craft - directing agency partners and overseeing integrated media plans
• Hands-on performance marketing credentials - funnel optimisation, data-driven acquisition, paid social across Facebook, TikTok, WhatsApp and what comes next
• Proven people leader with experience developing marketing talent across geographies
• Commercially fluent - comfortable with budgeting, managing marketing investment and understanding its contribution to the full proposition economics.

Your Environment:

• Brand: CI guidelines, value proposition framework, brand architecture across devices and digital product categories
• Product launches: Positioning, selling points, and campaign direction for hardware and digital product launches across markets
• Packaging: Device packaging owned end-to-end - reflecting brand identity and meeting retail, agent, and customer requirements
• Campaigns: ATL, BTL, in-trade, and digital execution - TV, radio, OOH, digital, and experiential - across five markets
• Digital platforms: Performance marketing, CPA targeting, content and video, website strategy and optimisation
• Products: Smartphones, digital loans, flexible advances, device protection, insurance, data bundles, e-motorbikes
• Partnerships: Group agency relationships - briefing, performance reviews, contract oversight
• Measurement: Brand measurement framework - sentiment, awareness, recall, consideration - with OKRs and survey baselines.

Our Marketing Approach:

• Strategy before execution: Own the brand thinking, brief the agencies, evaluate the output - not the other way around
• Locally adapted, globally coherent: Group brand standards that give country teams room to execute with cultural relevance
• Data-driven decisions: Campaign effectiveness reviews, channel mix optimisation, and post-campaign iteration grounded in real performance data
• Field-first orientation: Deeply customer-centric - understanding the lived realities of Every Day Earners in our markets
• Emerging channels: Actively tracking trends and piloting creator-led campaigns - scaling what works, stopping what doesn't.

What You Need:

• You're a strategic brand thinker who can translate complex business positioning into creative, market-relevant narratives.
• You're curious and culturally attuned, with a deep interest in African consumer behaviour.
• You lead with influence, not title - holding the line on brand while partnering collaboratively across functions and markets.

Location & Benefits

• On-site role based in any of M-KOPA's five markets - Kenya, Nigeria, Uganda, Ghana, or South Africa
• Work with diverse teams across UK, Europe, and Africa
• Professional development programmes and coaching partnerships
• Family-friendly policies and flexible working arrangements
• Well-being support and career growth opportunities.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online