Product Manager –Digital Loyalty & Campaigns at Wema Bank Plc

Wema Bank Plc is a Nigerian commercial bank that provides a wide range of financial services to individuals, small and medium-sized enterprises, and large corporate organizations, combining traditional banking with strong digital innovation. The bank offers core services such as savings and current accounts, loans, cards, and payment solutions, while also supporting businesses through financing, working capital, and tailored financial advisory. A major part of its strategy is driven by its flagship digital platform, ALAT by Wema, which enables customers to access fully digital banking services, reflecting the bank’s focus on convenience, technology, and customer-centric solutions. Overall, Wema Bank positions itself as a forward-thinking institution committed to enhancing financial access, driving digital adoption, and supporting economic growth across various customer segments.

We are recruiting to fill the position below:

Job Title: Product Manager –Digital Loyalty & Campaigns

Location: Lagos
Employment Type: Full-time
Grade: ABO -BO

Job Summary

• The Product Manager – Loyalty & Campaigns is responsible for the design, development, execution, and optimization of the Bank’s digital loyalty ecosystem and flagship campaign initiatives (including but not limited to - 5for5, Domiciliary campaigns, seasonal promotions).
• The role will drive customer acquisition, activation, engagement, and retention through well-structured reward systems and data-driven campaigns, while ensuring profitability, compliance, and seamless customer experience across digital channels.

Key Responsibilities

• Own and manage the Bank’s digital loyalty framework (points accrual, redemption, tiers, partnerships).
• Design and execute high-impact campaigns (e.g., 5for5, savings drives, FX/domiciliary campaigns).
• Translate business strategy into clear campaign mechanics and measurable KPIs.
• Drive customer activation (ATC), transaction growth, and retention through incentive structures.
• Collaborate with Marketing to develop and deploy multi-channel campaign strategies (digital + on-ground).
• Optimize customer journeys (onboarding → activation → repeat usage) to reduce friction.
• Monitor and analyze campaign performance, providing data-driven insights and continuous improvements.
• Ensure regulatory compliance of all campaigns (clear reward logic, no lottery perception).
• Work with Technology to ensure platform stability, tracking, and seamless execution.
• Manage campaign budgets and ROI, ensuring cost efficiency and revenue growth.
• Develop partnerships (merchant, ecosystem players) to enhance loyalty value proposition.
• Drive customer satisfaction through relevant, engaging, and rewarding experiences.
• And any other duties that may be assigned from time to time.

Requirements
Education /T raining Programs:

• Minimum of a First Degree in Business, Finance, Marketing, or related discipline.
• Postgraduate degree or MBA is an added advantage.
• Relevant certifications in Product Management, Digital Marketing, or Data Analytics are beneficial

Experience:

• 2–5 years’ experience in Product Management, Digital Banking, Marketing, or Growth roles
• Proven track record in campaign management and/or loyalty program execution
• Experience working with data analytics and customer segmentation tools
• Prior experience in financial services or fintech is required .

Skills Necessary for Job Function:

• Strong product management and growth mindset
• Ability to design and execute campaigns and loyalty programs at scale
• Strong analytical and data interpretation skills
• Customer-centric thinking and journey optimization capability
• Stakeholder management and cross-functional collaboration
• Strong communication and presentation skills
• Problem-solving and execution agility
• Knowledge of digital banking and fintech ecosystems.

Benefits
At Wema Bank, we recognize and reward the contributions of our employees by offering a range of benefits designed to enhance their well-being and work-life balance. Here are some key perks you can enjoy as a Knight:

• Healthcare – We have a comprehensive medical coverage to ensure you, and your loved ones stay healthy.
• Elderly Care - At Wema Bank, our robust HMO plans include a provision for elderly care, allowing you to enroll one of your parents under your health coverage.
• Parental Leave (Paternity & Maternity) – Paid leave to support new parents, allowing them time to bond with their newborns.
• Year-End Bonus (13th Month) – As a Knight, there is an opportunity for you to enjoy an additional allowance as a reward for your dedication and hard work.
• Company Events – At Wema Bank, we engage in team-building activities, networking opportunities, and celebrations that foster a strong workplace culture.
• Competitive Pay – Attractive salary packages that reflect your skills, experience, and contributions.
• Leave Allowance – Financial support when you take your well-deserved time off.
• Profit Sharing – A share in the bank’s success, ensuring you, as an employee, benefit from the company’s growth.

Application Closing Date
12th May, 2026.