Sales Executive - Modern Trade at SIMS Nigeria Limited

SIMS Nigeria Limited specializes in the assembly, distribution and sales of consumer electronics from major brands such as - Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic. Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

Job Title: Sales Executive - Modern Trade

Location: Victoria Island, Lagos
Employment Type: Full-time

Role Overview

• We are seeking a dynamic and commercially driven Modern Trade Sales Executive to drive sales growth across key retail accounts and organized trade channels.
• The ideal candidate will manage relationships with supermarkets, hypermarkets, and chain stores, develop channel strategies, improve product visibility, and drive revenue growth within the modern trade landscape.

Key Responsibilities

• Develop and execute sales strategies to grow revenue within the modern trade channel.
• Build and manage strong relationships with key retail accounts, buyers, and category managers.
• Negotiate trading terms, promotions, shelf placement, and visibility initiatives to enhance brand presence.
• Monitor sales performance, stock availability, and market trends to identify growth opportunities.
• Collaborate with internal teams to ensure seamless execution of promotions, account management, and customer satisfaction.

Key Requirements

• Bachelor’s Degree in Business, Marketing, or related field, with relevant experience in a similar role with 2-3 years experience is required
• Proven experience in Modern Trade Sales, Key Account Management, FMCG Sales, or Channel Development.
• Strong negotiation, relationship management, and commercial acumen.
• Good understanding of organized retail and modern trade operations.
• Strong analytical, communication, and reporting skills.

Application Closing Date
21st May, 2026.