Digital Marketing & Social Media Specialist at Falash Dental Clinic (FDC)

Falash Dental Clinic (FDC) is a fast-growing premium dental practice based in Utako, Abuja, Nigeria. We are on an ambitious journey to become one of Nigeria's leading centers for advanced restorative and cosmetic dentistry — offering services such as Digital Smile Design (DSD), dental implants, clear aligners, and comprehensive family dental care. Our vision is to deliver world-class patient experiences comparable to top dental practices globally.

We are recruiting to fill the position below:

Job Title: Digital Marketing & Social Media Specialist

Location: Utako, Abuja (FCT)
Employment Type: Full-time

Job Summary

• We are seeking a creative, revenue driven, and results-oriented onsite Digital Marketing & Social Media Specialist to drive brand visibility, patient acquisition, online engagement, and revenue growth across FDC’s digital platforms.

Core Focus Areas & Key Responsibilities
Digital Marketing & Revenue Growth:

• Develop and execute digital marketing campaigns
• Drive patient acquisition and appointment bookings
• Monitor campaign ROI and performance analytics
• Optimize lead generation and conversion strategies

Social Media Management & Brand Positioning:

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms
• Create engaging and conversion-focused content
• Build strong online brand visibility and engagement
• Manage content calendars and online community interactions

Content Development:

• Develop educational and promotional digital content
• Coordinate video, photography, reels, and testimonials
• Simplify dental concepts into engaging patient-focused communication

Paid Advertising & Analytics:

• Execute Meta and Google advertising campaigns
• Monitor and optimize digital advertising performance
• Improve SEO visibility and website engagement

Customer Engagement & Reputation Management:

• Manage online inquiries and reviews professionally
• Support patient retention and customer experience initiatives
• Strengthen FDC’s digital reputation and credibility

Requirements
Experience:

• Minimum of 5 years progressive experience in Digital Marketing and Social Media Management
• Prior experience in the healthcare, medical, dental, wellness, or aesthetics sector is highly preferred

Educational Qualification:

• Bachelor’s Degree in Marketing, Communications, Digital Media, Business Administration, or related discipline
• Relevant digital marketing certifications will be an added advantage

Required Skill Sets:

• Digital Marketing Strategy
• Social Media Management
• Paid Advertising (Meta & Google Ads)
• Content Creation & Storytelling
• SEO & Analytics
• Copywriting & Brand Communication
• Customer Engagement & Lead Conversion

Person Specification:
The ideal candidate must:

• Be creative and commercially minded
• Be proactive, innovative, and results-driven
• Possess strong communication and storytelling skills
• Have strong execution and organizational skills
• Reside in Abuja and willing to resume immediately.

Salary
N350,000 – N400,000 / month.

Application Closing Date
21st May, 2026.

How to Apply
Interested and qualified candidates should send their updated CV, Portfolio / Links to social media pages or campaigns managed, Brief Cover Letter to: bunmiadeyemi82@gmail.com using the job title as the subject of the email.

Note

• Applicants must reside in Abuja
• Shortlisting will be conducted on a rolling basis
• Only shortlisted candidates will be contacted for interview.