Field Marketing Manager at TeKnowledge

TeKnowledge - We are building an AI-Native Engineering team and seeking an Engineering Team Lead to lead the DevOps strategy, platforms, and practices across the enterprise. This role ensures development and operations teams are supported with the right tools, pipelines, and automation to deliver secure, reliable, and scalable systems. The DevOps Lead drives a culture of continuous integration, continuous delivery, and operational excellence while aligning with enterprise engineering governance and compliance standards.

We are recruiting to fill the position below:

Job Title: Field Marketing Manager

Location: Lagos

Job Summary

• We’re seeking a Field Marketing Manager to drive pipeline and revenue growth by planning and executing regionally aligned marketing programs that support sales objectives.
• This role acts as the bridge between sales, marketing, and partners—translating corporate messaging into high‑impact, localized campaigns that accelerate demand, engagement, and conversion.

Key Responsibilities
Regional Demand Generation:

• Plan, execute, and optimize field marketing programs aligned to regional sales priorities and revenue targets
• Drive pipeline creation through events, campaigns, account‑based marketing (ABM), and partner‑led initiatives
• Localize global marketing campaigns to ensure regional relevance and impact

Sales Alignment & Enablement:

• Partner closely with regional sales leadership to define go‑to‑market priorities, target accounts, and campaign focus
• Support sales teams with event follow‑up strategies, campaign briefs, and sales enablement assets
• Act as a strategic advisor to sales on marketing‑driven growth opportunities

Events & Experiences:

• Own end‑to‑end execution of field events (e.g., executive roundtables, customer workshops, industry conferences, partner events, roadshows)
• Ensure events deliver measurable outcomes: pipeline, meetings, product adoption, or upsell opportunities
• Manage event calendars, logistics, vendors, and budgets

Partner & Ecosystem Marketing:

• Collaborate with alliance and channel partners on joint marketing initiatives
• Execute co‑branded campaigns that leverage partner networks to expand reach and credibility
• Align partner marketing activities with regional and corporate priorities

Measurement & ROI:

• Track, analyze, and report on campaign performance (pipeline, revenue influence, engagement metrics)
• Use data and insights to continuously improve program effectiveness
• Clearly communicate the impact to marketing and sales leadership

Cross‑Functional Collaboration:

• Work with centralized marketing teams (campaigns, digital, content, PR) to ensure alignment and consistency
• Coordinate with operations to ensure accurate attribution and reporting

Success Metrics

• Pipeline and revenue influenced by field marketing programs
• Event performance (attendance, meetings, pipeline yield)
• Sales engagement and satisfaction
• Campaign ROI and efficiency

Required Qualifications

• 5–8+ years of experience in B2B field marketing or demand generation
• Proven experience supporting enterprise or mid‑market sales teams
• Strong understanding of pipeline metrics, CRM systems, and marketing automation tools
• Experience managing events and regional marketing budgets
• Excellent communication, stakeholder management, and project management skills

Preferred Qualifications:

• Experience with account‑based marketing (ABM) strategies
• Technology, SaaS, or enterprise services background
• Partner or alliance marketing experience
• Global or multi‑regional marketing exposure

Ideal Candidate Profile:

• Highly collaborative and sales‑oriented, strong A-type personality
• Comfortable operating in fast‑paced, matrixed environments
• Data‑driven, execution‑focused, and outcome‑oriented
• Strategic thinker with strong tactical delivery skills

Requirements added by the job poster:

• 5+ years of work experience with Software as a Service (SaaS)
• 3+ years of work experience with Salesforce.com
• 8+ years of work experience with Marketing

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online