Marketing & Student Recruitment Lead at Lextorah School of Language

Lextorah Group - Founded in 2007, in Lagos, Nigeria, the Lextorah Group set up the Languageschool and Services for Corporate Bodies, Professionals, Individuals and Students, for the teaching of indigenous and foreign languages such as German, French, Chinese Mandarin, Spanish, English, Arabic, Italian, Russian The Lextorah Group is a diversified family of companies that specialize in a wide variety of educational and professional services and technologies.

Lextorah Group consists of the following subsidiaries:Homeworks Tutoring Services, Lex notes Bookstore, Lextorah Jobs and Lextorah School of Languages & Services. These companies are separate entities with different service lines. However, the interconnectedness of services and interplay of roles from individual members of the Lextorah Group has placed us ahead of similar service providers.

We are recruiting to fill the position below:

Job Title: Marketing & Student Recruitment Lead

Location: Yaba, Lagos
Employment Type: Full-time

Job Description

• We are seeking a proactive, results-driven, and highly strategic Marketing & Student Recruitment Lead to drive student enrolment growth across all programs, including language classes, exam preparation courses, university placement services, degree pathway programs, and online college courses.
• The ideal candidate will be responsible for developing and executing marketing and recruitment strategies that increase visibility, generate enquiries, convert leads, and improve student retention across all Lextorah offerings.
• This role requires someone with strong marketing, sales, communication, and relationship management skills who can actively drive business growth and student acquisition.

Key Responsibilities
Student Recruitment & Enrolment Growth:

• Drive student enrolment across: Language programs; IELTS, TOEFL, GRE, GMAT, SAT, CELPIP and other exam preparation courses; University placement and degree pathway programs; Online college courses
• Develop and execute recruitment strategies to increase student registrations.
• Follow up on prospective student leads and drive conversions.
• Build and maintain a structured recruitment pipeline.

Marketing Strategy & Campaign Execution:

• Develop and implement marketing campaigns to promote Lextorah’s programs and services.
• Create strategies to increase: Brand visibility, Enquiries, Student conversions
• Coordinate online and offline marketing initiatives.
• Work closely with the communications team on promotional campaigns and content direction.

Lead Generation & Conversion:

• Generate and manage qualified leads through: Social media campaigns, Partnerships, Referral initiatives, Outreach activities
• Track enquiries and ensure consistent follow-up until conversion.
• Monitor conversion rates and identify areas for improvement.

School & Partnership Outreach:

• Build relationships with: Secondary schools, Universities, Corporate organisations, Educational communities and networks
• Promote Lextorah’s offerings through outreach and partnership initiatives.
• Identify opportunities for institutional collaborations and student referrals.

Admissions & Student Advisory Support:

• Provide guidance to prospective students on suitable programs and learning pathways.
• Support prospective students through the registration and onboarding process.
• Work closely with the admissions team to ensure smooth conversion and enrolment processes.

Market Research & Growth Opportunities:

• Monitor market trends, competitor activity, and student demand.
• Identify new opportunities for business growth and student acquisition.
• Recommend strategies for improving market positioning and student engagement.

Performance Tracking & Reporting:

• Track recruitment performance and enrolment numbers across all programs.
• Prepare weekly and monthly reports on: Leads generated, Conversion rates, Enrolment performance, Campaign effectiveness
• Recommend improvements based on performance data.

Key Performance Indicators (KPIs)

• Increase in student enrolment numbers.
• Growth in enquiries and qualified leads.
• Conversion rate from enquiry to registration.
• Success of recruitment and marketing campaigns.
• Growth in partnerships and referral channels.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 2–4 years of experience in marketing, sales, student recruitment, admissions, or business development.
• Strong communication, persuasion, and relationship management skills.
• Proven ability to drive sales, conversions, or enrolment growth.
• Experience in education, training, or service-based organisations is an advantage.
• Proficiency in Microsoft Office, Google Workspace, CRM systems, and digital marketing tools.
• Must live within Yaba and its immediate environs
• Must be willing to work Monday to Saturday

Preferred Qualities:

• Highly proactive and target-driven.
• Strong understanding of marketing and sales principles.
• Excellent interpersonal and negotiation skills.
• Ability to build relationships and partnerships.
• Strong organisational and follow-up skills.
• Ability to work independently and take initiative.

Application Closing Date
28th May, 2026.