Digital Marketer at Bosak Microfinance Bank

Bosak Microfinance Bank is dedicated to promoting financial inclusion among women and low-income entrepreneurs through tailored micro‑credit, savings, and insurance products. With subsidairies in Ekiti and Kogi, known as Bosak Grassroot Empowerment Initiative, recognized for its impact in Nigeria’s microfinance sector.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Ogba, Lagos
Employment Type: Full-time

Responsibilities
Digital Marketing & Campaign Management:

• Develop and execute digital marketing campaigns to promote the Bank’s products and services.
• Create online strategies to increase customer acquisition, deposits, loans, and brand awareness.
• Monitor and optimize campaign performance across digital channels.
• Conduct market research and analyze trends to identify new marketing opportunities.

Social Media Management:

• Manage and maintain the Bank’s social media accounts including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Create engaging content such as graphics, videos, flyers, and promotional materials.
• Respond to customer inquiries and comments on digital platforms promptly and professionally.
• Grow and maintain the Bank’s online audience and engagement.

Content Creation & Branding:

• Develop compelling marketing content for digital platforms.
• Ensure consistency of the Bank’s brand identity across all online channels.
• Collaborate with internal departments to promote products, campaigns, and events.
• Prepare newsletters, email campaigns, and promotional messages.

Website & Online Presence:

• Update and manage website content regularly.
• Improve website visibility through Search Engine Optimization (SEO) strategies.
• Monitor website traffic and user engagement using analytics tools.

Advertising & Lead Generation:

• Manage paid advertising campaigns on Google, Facebook, Instagram, and other digital platforms.
• Generate quality leads for savings accounts, loans, and other financial products.
• Track return on investment (ROI) for digital campaigns and prepare performance reports.

Analytics & Reporting:

• Analyze digital marketing performance metrics and prepare periodic reports.
• Monitor customer engagement, campaign effectiveness, and conversion rates.
• Recommend improvements based on data analysis and market trends.

Compliance & Customer Experience:

• Ensure all digital marketing activities comply with regulatory and Bank policies.
• Maintain professionalism and protect customer information on all digital platforms.
• Support initiatives aimed at improving customer experience and satisfaction.

Qualifications

• Candidates should possess a Degree or HND with 1-3 years experience.

Application Closing Date
30th July, 2026.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@bosakmfb.com using “Digital Marketer“ as the subject of the email.