Channel Marketing Activation Lead - Modern Trade at Coca-Cola Hellenic Bottling Company

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below:

Job Title: Channel Marketing Activation Lead - Modern Trade 

Location: Nigeria

About Your New Job

• Coca-Cola HBC is looking for a Channel Marketing Activation Lead (Modern Trade) who will identify business opportunities for the sales channel based on analyses and knowledge of consumer and buying occasions, and the behavior of customers and competition in the channel.
• Planning and developing strategies, tactics, and goals for the trade channel’s immediate consumption to capitalize on established business opportunities and achieve the set goals.

About Your New Responsibilties

• Planning, development, and execution of plans of promotional activities for the sales channel: entry into new sales facilities to activate the CCHBC range; cooperation with the sales department for the purpose of preparing the season, activating opportunities 24/7 in facilities through different types of materials. 
• Regular market tour; an overview of prices, packaging, presentation of products, equipment, and promotional activities of CCHBC and competition.
•  Active participation in negotiations with customers. An average of 2 out of 5 working days are spent in the field. 
• Execution of the annual plan of promotional activities in the channel of the store’s immediate consumption: 
  • Managing the execution of all planned activities effectively and in a timely manner; 
  • Ensuring the full participation of relevant sales representatives in all planned promotional activities through constant communication; 
  • Ensuring the timely availability and availability of all planned elements for the purpose of achieving the planned objectives in the trade channel; 
  • Ensuring the production of promotional materials; 
  • Budget control (DME) planned for the trade channel; 
  • Continuous focus on effective cost management with the aim of return on investment. Proactively finding new and innovative ways of activation. 
• Administrative tasks related to creating requests for purchase orders, tracking the status of order approvals, monitoring budgets monthly, quarterly, annually.
• Support in the planning, preparation, and realization of the CAPEX budget, opening codes for marketing materials, communication with suppliers, planning and procurement of equipment for sales channels in coordination with sales channel marketing managers. Initiating and leading the process of opening suppliers, close cooperation with procurement.
•  Full operational support for the marketing activation of special events.

Are These Your Secret Ingredients

• University Degree in Business related studies
• 5-7 years of experience in consumer goods marketing. 
• Experience in commercial marketing, key customer area, or operational sales)
• Previous experience in Trade marketing
• Previous experience in developing strategic plans for customers, channel, key customers or other business participants.
• Proactivity and ability to achieve results within set time frames.
• Results orientation, previous experience in working on important projects.
• Establishing quality relationships
• Creativity and innovative thinking
• Professional conduct in accordance with business ethics
• Presentation and negotiation skills
• Strong commercial approach
• Analytical skills.
• English fluency is a MUST.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online