SaaS Lifecycle & Email Marketing Specialist (Remote) at Mibble Technologies Limited

Mibble Technologies Limited specializes in providing cutting-edge software development services to clients across diverse industries. Our core focus lies in developing customized solutions tailored to meet the unique needs and challenges of our clients, ranging from startups to large enterprises. In addition to software development, we are committed to fostering technological innovations, staying abreast of emerging trends, and leveraging the latest technologies to deliver high-quality, scalable, and efficient solutions. Our team of skilled professionals is dedicated to driving digital transformation and helping our clients achieve their business objectives through innovative software solutions and technological advancements.

We are recruiting to fill the position below:

Job Title: SaaS Lifecycle & Email Marketing Specialist

Location: Remote
Employment Type: Contract

Job Summary

• We are looking for a strategic and technical SaaS Lifecycle & Email Marketing Specialist to own the end-to-end email ecosystem. In this role, you will be responsible for more than just sending newsletters; you will architect the user journey from the initial sign-up to long-term renewal.
• Your mission is to reduce churn and increase Customer Lifetime Value (CLV) through highly personalized, behavior-triggered automation and robust technical deliverability.
• The ideal candidate understands that SaaS email marketing is a blend of persuasive copywriting, complex workflow automation, and rigorous database management.

Core Duties & Responsibilities

• Onboarding & Lifecycle Automation: Create and manage automated sequences that guide new users to their "Aha!" moment. You will craft the full lifecycle journey, including welcome series, trial extensions, feature adoption prompts, and retention campaigns.
• Segmentation & Personalization: Architect sophisticated audience segments based on user behavior, subscription tier, and engagement levels to deliver hyper-relevant messaging that drives product usage.
• Technical Deliverability & Bulk Mailing: Manage the technical health of our email operations, including SPF, DKIM, and DMARC authentication. You will oversee IP/Domain warming and utilize SMTP relays to ensure high-volume sends reach the inbox.
• Database Hygiene & Reputation Management: Maintain a pristine sender reputation by regularly cleaning inactive or invalid addresses and monitoring ISP feedback loops to avoid blacklisting.
• Performance Analysis & Optimization: Track and report on critical SaaS metrics, including Trial-to-Paid conversion rates, churn impact, and engagement heatmaps to continuously refine strategy.
• Marketing Automation Workflows: Design and implement complex behavioral triggers within the CRM to ensure the right message reaches the right user at the exact moment of need.

Key Skills & Qualifications

• SaaS Copywriting & Strategy: Ability to write compelling, action-oriented copy, high-value subject lines, and clear CTAs that drive users back into the product.
• Automation Architecture: Expert-level ability to design and troubleshoot complex, multi-step behavioral workflows and logic branches.
• Data Analysis: Proficiency in interpreting CRM data and Google Analytics to identify friction points in the user funnel.
• Technical Literacy: Functional knowledge of HTML/CSS for editing responsive email templates and a deep understanding of email authentication protocols.
• A/B Testing Discipline: A methodical approach to testing subject lines, content layouts, and delivery timing to maximize ROI.

Tools:

• Crm & automation: hubspot, salesforce, or activecampaign
• Saas lifecycle tools: customer.io, intercom, or iterable
• Bulk & transactional mail: sendgrid, postmark, mailgun, or amazon ses
• Analytics & design: google analytics, beehiiv, or mailchimp.

Salary
N100,000 - N150,000 per month.

Application Closing Date
11th June, 2026.