Social Media & Content Creator (Remote) at a Cutting-edge Business and Technology School

We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.

We are recruiting to fill the position below:

Job Title: Social Media & Content Creator

Location: Nigeria
Employment Type: Contract
Work Mode: Remote
Working Hours: 8:00am – 5:00pm (WAT)

About the Role

• We are looking for a creative, platform-native Social Media Manager and Content Creator to own our brand’s digital presence, drive our content strategy, and create content from the ground up.
• This is a hands-on, high-ownership role for someone early in their career who is hungry, camera-ready, and built for the internet.
• Your core mission: build an audience that trusts us, create content that converts, and show up as the face of the brand — through original video, Canva-designed visuals, edited short-form content, and community storytelling.
• You will not just post content. You will own the strategy, appear on camera, design the assets, edit the videos, and drive the growth.
• If you live on the internet and are not afraid of a lens — this role was built for you.

Key Responsibilities
Content Strategy:
This is your strategy to own. You define the direction, not just the calendar

• Own and drive the end-to-end content strategy — from audience insight and content pillars to channel mix and publishing cadence.
• Build and manage an editorial calendar aligned with campaigns, product launches, and business objectives.
• Define and continuously evolve the brand voice, tone, and visual identity across all digital touchpoints.
• Conduct regular audience research, competitive analysis, and trend monitoring to keep content sharp and culturally relevant.
• Work closely with leadership, product, and sales to translate company milestones into compelling content stories.
• Surface audience insights, engagement patterns, and behavioural signals to inform the wider marketing strategy.

Content Creation & Production:

• You are the creator. You shoot it, design it, edit it, and publish it.
• Appear on camera as the face of the brand — presenting, storytelling, and educating directly to our audience through Reels, TikToks, YouTube Shorts, and LinkedIn video.
• Design all visual content in Canva — social graphics, carousels, story templates, promotional assets, and branded design elements — to a consistently high standard.
• Edit video content across formats using CapCut, Adobe Premiere, or similar tools — cutting, captioning, adding music, applying transitions, and optimising for each platform.
• Write clear, engaging, on-brand copy for captions, newsletters, scripts, and campaign assets.
• Shoot lo-fi, authentic video content that feels native and relatable on each platform.
• Repurpose long-form content (webinars, interviews, reports) into snackable, high-performing social formats.
• Generate and curate social proof — testimonials, UGC, community wins, and success stories.

Content Types You Will Work With:

• A-Roll — talking-head, instructor, testimonial, interview footage
• B-Roll — screen recordings, walkthroughs, cutaways, behind-the-scenes
• Short-Form Video — Reels, TikToks, YouTube Shorts
• Long-Form Video — webinars, course modules, live class replays
• Explainer Videos — animated or narrated learning content
• Promo & Ad Creatives — platform video ads
• Testimonial Videos — student success stories
• Event Recap Videos — bootcamp and workshop highlights
• Motion Graphics & Animation — intros, outros, kinetic text
• Screen Recordings & Tutorials — LMS and software guides
• Podcast Visuals — audiograms and video podcast cuts

Social Media Management:

• You own the channels. You grow the numbers. You build the presence.
• Own the day-to-day management of all social channels — Instagram, LinkedIn, TikTok, X (Twitter), Facebook, and YouTube.
• Develop platform-specific strategies tailored to each channel’s algorithm, culture, and audience behaviour.
• Schedule, publish, and engage in real time — responding to comments, DMs, and mentions to build a genuine community.
• Monitor trends, sounds, formats, and cultural moments and move quickly to capitalise on them.
• Grow follower count, engagement rate, and brand reach with a clear month-on-month improvement mindset.

Community Building & Engagement:

• You do not just manage a following — you build a community people genuinely want to belong to.
• Build and manage owned communities across WhatsApp, Discord, Slack, or Circle — designing structured onboarding and activation journeys.
• Plan and execute community engagement programmes: AMAs, challenges, webinars, and brand rituals that deepen loyalty.
• Moderate discussions, respond to queries, and act as the bridge between community members and internal teams.
• Identify, recruit, and nurture brand advocates, super-users, and community champions through a structured programme.
• Monitor community sentiment and feedback, translating insights into content and messaging improvements.

Growth & Campaign Support:

• Your content feeds the funnel. You think beyond the post.
• Create performance-driven content assets that support awareness, lead generation, conversion, and retention goals.
• Support integrated campaigns: product and programme launches, themed activations, giveaways, and influencer or creator partnerships.
• Build lead-generating content assets such as challenges, guides, and community-based nurture touchpoints.
• Collaborate with the growth and sales teams to ensure content consistently feeds acquisition goals and reduces sales friction.
• Track UTMs, inbound attribution, and content-to-lead signals to demonstrate funnel contribution.

Analytics & Reporting:

• You track what matters. You act on what you find. You report with clarity.
• Track and report weekly and monthly on reach, engagement rate, follower growth, saves, shares, watch time, and community activity.
• Use platform analytics (Instagram Insights, TikTok Analytics, LinkedIn Analytics) and tools such as Google Analytics to measure performance.
• Translate data into actionable insights and continuously iterate on content strategy, formats, and posting cadence.
• Demonstrate clear content ROI and communicate results to leadership in plain language.

Key KPIs
Reach & Growth:

• Follower growth rate per platform (Instagram, LinkedIn, TikTok, YouTube, X)
• Total monthly reach and impressions
• Profile visit-to-follow conversion rate
• Video views per post (Reels, TikTok, YouTube Shorts)

Engagement:

• Average engagement rate per post
• Comments, shares, and saves per post
• Story views and interaction rate
• Click-through rate (CTR) on links in bio and posts

Content Output:

• Number of posts published per week per platform
• Content calendar adherence rate
• Turnaround time from brief to publish
• Volume of video content produced per month

Revenue Contribution:

• Social media-attributed leads per month
• Social media-attributed enrollments per month
• Campaign conversion rate (awareness to inquiry)
• Cost per lead from organic social content

What Success Looks Like (12–18 Months)

• UstackSchool has a recognisable, consistent, and compelling social media presence across all key platforms.
• Content is driving measurable top-of-funnel traffic, leads, and enrollments — not just likes and follows.
• A content system is in place: planned calendars, repeatable formats, and reliable publishing cadences.
• Short-form video content is performing strongly and consistently growing reach and follower counts.
• Brand storytelling is sharp — student success stories, program outcomes, and company culture are being communicated with clarity and emotion.
• Content is actively supporting sales campaigns, product launches, and partnership announcements.
• The brand voice is distinctive, trusted, and engaging across platforms.

What We Are Looking For
Required:

• 1–3 years of experience in social media management, content creation, or community building
• A demonstrable portfolio of content you have created — video, graphics, carousels, and copy (links required)
• Proven comfort appearing on camera in brand or personal content contexts
• Proficiency in Canva — able to design social graphics, carousels, and branded templates independently
• Video editing skills — able to cut, caption, add transitions, and platform-optimise video using CapCut, Premiere, or similar
• Demonstrated ability to own or contribute to a content strategy, not just execute tasks
• Hands-on experience managing at least two major platforms (Instagram, TikTok, LinkedIn, X, YouTube)
• Strong written communication in English
• Basic understanding of social analytics and how to interpret performance data

Nice to Have:

• Experience in a tech, SaaS, edtech, or startup environment
• Familiarity with community platforms (Discord, WhatsApp, Slack, Circle)
• Basic knowledge of SEO, email marketing, or paid social
• Motion graphics, animation, or an AI-powered creative tool experience
• Experience coordinating influencer or creator partnerships
• Degree in Marketing, Communications, Media, or a related field (not required)

Who You Are:

• You are a scrappy, creative self-starter who gets things done without being told twice. You think in content formats, move fast, and genuinely care about the community you are building.

You are:

• Energetic, action-oriented, and deeply platform-native — Instagram, TikTok, LinkedIn, and X are where you already live
• Comfortable and confident on camera — talking-head, explainer, and lifestyle formats feel natural to you
• A strong writer and visual thinker with a sharp eye for content that stops the scroll
• Hands-on with Canva — you design social graphics, carousels, and branded templates independently
• Skilled at video editing — you cut footage, add captions, sound, and transitions using CapCut, Premiere, or similar
• A strategic thinker — you can own and drive a content strategy, not just execute someone else’s plan
• Data-curious — you check your numbers and change course when something is not working
• Community-first and genuinely empathetic — you care about the people on the other side of the screen
• Organised and reliable in fast-moving, startup environments

Our Culture:
We live by a culture of excellence, integrity, and growth:

• Take Ownership — Act with initiative, accountability, and a long-term lens
• Customer Obsession — Prioritise the outcomes of our customers above all
• Execute with Excellence — Deliver quality work with precision and real impact
• Action-Oriented — Move fast, experiment, learn, and iterate
• Inclusive & Diverse — Every voice is heard and every perspective valued

Compensation
Base Salary OTE (On Target Earnings) ₦80,000 – ₦120,000 / month, Performance-linked bonuses on top.

Benefits:

• Competitive contract compensation
• Flexible working schedule with [remote/hybrid] work options
• High ownership, creative freedom, and strategic influence from day one
• Performance-based bonuses tied to content and growth milestones
• Direct exposure to fast-paced startup operations and leadership
• Clear path to a senior content or marketing role as the team scales
• Access to tools, courses, and resources to grow your craft.

Application Closing Date
22nd June, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online