Brand and Social Media Manager at Del-York Group

Del-York Group is a global community of internationally renowned talent, united in our passion for a prosperous and limitless Africa. Our playground is Africa, but our influence is global. From cultivating our creativity to extracting our precious metals, we transform raw resources and human capital into refined products ready for the world. We maximize our capabilities to make a significant impact, empowering global businesses and driving progress around the globe. We are the bridge the global business world and Africa, fostering resilient growth and a strong, interconnected future.

Del-York Group is a dynamic conglomerate of diverse companies, preparing and developing talents and resources for the future of industry and public-private partnerships in Africa.

We are recruiting to fill the position below:

Job Title: Brand and Social Media Manager

Location: Lagos
Employment Type: Full-time

Job Summary 

• The Brand and Social Media Manager will lead the brand’s digital voice, online positioning, audience growth, and strategic communication across all platforms while ensuring alignment with the company’s vision, business objectives, partnerships, and market positioning.
• The ideal candidate must be highly strategic, creative, organized, and commercially aware, with strong experience in brand strategy, corporate communication, digital marketing, audience growth, storytelling, and reputation management.
• This role requires someone capable of managing multiple digital communication priorities in a fast-paced environment while demonstrating strategic thinking, creative depth, strong business positioning capabilities, audience intelligence, and exceptional communication skills, alongside the ability to drive visibility, engagement, partnerships, and measurable growth through impactful digital campaigns and premium brand storytelling.

Responsibilities

• Develop and execute a unified social media and digital communication strategy across all company platforms.
• Maintain consistency in brand voice, messaging, tone, and visual identity across all digital touchpoints.
• Position the company as a globally relevant African brand through strategic storytelling, communication, and audience engagement.
• Create and manage content calendars aligned with campaigns, partnerships, launches, institutional activities, and business objectives.
• Manage and grow the company’s presence across Instagram, LinkedIn, X/Twitter, Facebook, TikTok, YouTube, and emerging platforms.
• Lead digital campaigns focused on brand awareness, audience growth, lead generation, partnership visibility, academy enrolment, and event promotion.
• Develop communication strategies that support business growth, brand positioning, and market relevance.
• Translate company vision, projects, partnerships, and impact initiatives into compelling digital narratives.
• Collaborate with designers, videographers, photographers, writers, and creative teams to produce high-quality, premium content.
• Build and manage performance-driven content and marketing funnels across social and digital platforms.
• Monitor trends, cultural conversations, audience behaviour, and industry movements to keep the brand relevant and competitive.
• Support executive and leadership positioning through thought leadership content and strategic communication.
• Craft communication around innovation, creative economy, entrepreneurship, technology, youth development, and global partnerships.
• Manage online reputation and audience engagement with professionalism, emotional intelligence, and strategic communication.
• Respond effectively to community interactions, sensitive conversations, and public-facing brand issues.
• Analyze campaign performance, audience insights, engagement metrics, and digital growth data to optimize strategy and performance.
• Lead paid digital campaigns across Meta, LinkedIn, Google, YouTube, and other relevant platforms where necessary.
• Ensure all communication aligns with the company’s long-term positioning, values, and growth objectives.
• Identify opportunities for partnerships, collaborations, visibility, and digital expansion through strategic communication and marketing initiatives.
• Build and nurture an engaged online community that strengthens audience trust, credibility, and brand loyalty.
• Stay updated on emerging digital trends, platform updates, content innovation, and communication best practices.

Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Public Relations, Business, or related field.
• 5+ years experience managing digital communication or social media for a premium brand, media company, creative institution, or corporate organization.
• Strong understanding of the African creative and digital ecosystem.
• Experience managing high-level brand communication and multi-audience platforms.
• Proficiency in digital tools such as: Meta Business Suite, Google Analytics, LinkedIn Campaign Manager, Canva / Adobe Suite, Social scheduling and analytics tools
• Competence in brand strategy, corporate communication, digital marketing, social media strategy, content marketing, audience growth, paid advertising, storytelling and copywriting, community management, analytics and reporting, executive communication, reputation management, campaign development, visual communication, and trend and cultural intelligence.

Application Closing Date
30th June, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online