Wholesale Sales Representative (Haircare & Beauty) at African Naturalistas

African Naturalistas is a premier brand in the hair care industry, specializing in high-quality products and services tailored for healthy hair. Our mission is to empower individuals with effective hair care solutions while driving innovation in the industry

We are recruiting to fill the position below:

Job Title: Wholesale Sales Representative (Haircare & Beauty)

Location: Lagos
Employment Type: Full-time

About the Role

• This role is focused on one thing: Getting more active distributors, wholesalers, resellers, salons, beauty stores, and retail partners consistently buying African Naturalistas products in larger quantities.
• This is a hands-on role for someone who is hungry for sales, enjoys building relationships, and is comfortable using both digital and physical methods to grow wholesale revenue.
• The ideal candidate is not just a marketer or office-based salesperson, but someone who can actively source leads, follow up persistently, close wholesale deals, and maintain long-term distributor relationships.

What You Will Own

• Grow African Naturalistas’ wholesale and distributor sales across different regions and channels.
• Source and onboard new distributors, wholesalers, salons, beauty supply stores, and retail partners.
• Reactivate dormant distributors and strengthen relationships with existing wholesale customers.
• Use WhatsApp, Instagram, Facebook, TikTok, email, phone calls, and physical visits to prospect and close new wholesale accounts.
• Build and maintain a healthy pipeline of distributor leads and opportunities.
• Conduct physical market visits, salon visits, beauty store visits, and networking activities to grow distribution.
• Follow up consistently with prospects and distributors to encourage repeat orders and stronger sales volumes.
• Work closely with the operations and production teams to communicate distributor demand and inventory needs.
• Maintain accurate records of leads, follow-ups, active distributors, sales performance, and reorders.
• Recommend promotional ideas and distributor incentive strategies to improve sales performance.
• Represent African Naturalistas professionally at trade fairs, beauty events, activations, and networking opportunities when necessary.
• Gather market intelligence, competitor insights, distributor feedback, and customer trends to help improve business decisions.
• Ensure wholesale customers receive excellent support, fast communication, and proper issue resolution.

KPIs / Success Metrics

• Number of new active distributors onboarded monthly.
• Monthly wholesale revenue growth.
• Distributor reorder frequency.
• Number of dormant distributors reactivated.
• Pipeline growth and follow-up consistency.
• Number of physical visits and prospecting activities completed weekly.
• Sales conversion rate from leads to active wholesale customers.

Candidate Profile

• 2–5+ years experience in wholesale sales, distributor management, business development, FMCG, beauty, cosmetics, skincare, haircare, or related industries.
• Proven ability to generate sales and acquire customers/distributors independently.
• Comfortable with both online prospecting and physical field sales.
• Strong confidence in speaking, negotiating, following up, and closing deals.
• Experience using WhatsApp, Instagram, Facebook, and other digital platforms for business development or sales outreach.
• Highly self-motivated and proactive with minimal supervision.
• Strong relationship-building and communication skills.
• Organized and disciplined with follow-up and reporting.
• Willing to travel locally for distributor meetings and market visits when necessary.
• Proficiency with Microsoft Excel and Word.
• Good people skills and friendly disposition.

Experience:

• Sales: 2 years (Required)
• Marketing: 2 years (Required)
• Consumer Goods Sales: 2 years (Required)
• Distribution: 1 year (Required)

This Role Is For You If:

• You genuinely enjoy selling and building business relationships.
• You are naturally proactive and do not wait to be pushed before taking action.
• You are comfortable moving between online outreach and physical market visits.
• You are persistent with follow-up and understand that sales happen through consistency.
• You enjoy finding opportunities, convincing people, and growing accounts over time.
• You thrive in fast-moving entrepreneurial environments where results matter more than titles.
• You are hungry to grow sales and directly contribute to business growth.
• You enjoy meeting people, networking, and opening new business opportunities.
• You are comfortable working independently without needing excessive supervision.

This Role Is Not For You If:

• You prefer purely office-based or administrative work.
• You dislike follow-up, prospecting, or relationship management.
• You are uncomfortable approaching new people or initiating sales conversations.
• You prefer strategy discussions more than execution and sales activity.
• You need constant supervision or motivation before taking action.
• You are more interested in social media content creation than actual sales generation.
• You are uncomfortable with sales targets and performance accountability.
• You prefer highly corporate environments with rigid structures and large support teams.
• You are looking for a managerial role where others do the execution for you.

What We Offer

• Basic: Salary: N180,000 - N200,000 monthly.
• Commission: Attractive sales commission will be paid on exceeded target
• Competitive salary plus performance-based commission and incentives.
• Opportunity to grow with a fast-growing beauty and haircare brand.
• A fast-paced, entrepreneurial environment where your work directly impacts business growth.
• Career growth opportunities within African Naturalistas.

Application Closing Date
25th June, 2026.

How to Apply
Interested and qualified candidates should send their CV (in PDF Version) to: jobs@africanaturalistas.com using “Sales Rep”  as the subject of the mail.

Application Question(s)

• Are you comfortable working in a hybrid setting?
• This is a full time job. If selected, you will be required to work with our organization, and no other one, during work hours of 8am to 5pm on weekdays. Are you okay with this?
• If shortlisted, as a Hybrid staff, you will be required to appear for a physical interview at our office in Ikota Lekki. Will you be able to make it?
• Do you have your laptop, Internet, good mobile device, and stable electricity supply to carry out this job?
• If selected, your deliverables will be daily monitored and reviewed remotely via our Remote task platform on Asana. Are you okay with this?
• This is a Hybrid. You will required to work from the office a minimum of twice a week to work with other staff. Will you be able to do this?