Head of Marketing: Core at International Breweries Plc

International Breweries Plc - Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.

Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria.

We are recruiting to fill the position below:

Job Title: Head of Marketing: Core

Job Requisition ID: 30098745
Location: Nigeria

Summary

• The Key Purpose of this role is to lead the creation and validation of consumer insight driven innovative platforms and solutions that drive profitable top-line growth and the achievement of the company’s dream.
• The position holder would drive equity and market share growth of brand.

Key Roles and Responsibilities

• Own and drive sustained brand Volume and equity growth across the portfolio (Volume, awareness, penetration, loyalty, and premiumization).
• Translate brand performance data into decisive actions that deliver both short-term and long-term Commercial results.
• Champion deep consumer, Trade, and market understanding to identify growth opportunities and shape winning strategies.
• Embed data-driven decision-making, leveraging insights to unlock demand and drive commercial impact.
• Lead the development and flawless execution of integrated brand plans aligned to commercial objectives and revenue growth targets.
• Ensure excellence in execution across all consumer touchpoints (Trade, media, digital, retail, and experiential).
• Lead front-end innovation to identify, validate, and scale new growth opportunities.
• Build and sustain a balanced innovation pipeline (short-, mid-, and long-term) that delivers incremental revenue and competitive advantage.
• Drive speed-to-market and success rates of innovations through strong cross-functional alignment.
• Define and evolve differentiated brand positioning, purpose, and core creative platforms that resonate with target audiences.
• Link marketing strategy directly to revenue, profitability, and market share outcomes.
• Track, analyze, and optimize marketing investments to ensure efficient and effective resource allocation.
• Establish clear KPIs and performance dashboards to drive accountability and continuous improvement across Commercial function
• Influence and align senior stakeholders across functions (Sales, Finance, Supply Chain, Insights) to deliver shared business goals.
• Build high-impact, collaborative relationships across the Zone to ensure integrated execution of growth initiatives.
• Coach and develop talent to build a future-ready marketing organization.
• Own and optimize the marketing budget to maximize return on investment and drive efficient growth.
• Balance resource allocation between brand building, demand generation, and innovation priorities.

Minimum Requirements

• Related Degree
• Post graduate degree in business or marketing preferred
• 6-8 years related working experience in brand management, consumer insights and/or marketing strategy consulting environment; consumer goods preferred

Key Attributes and Competencies:

• Established leadership ability at mid / senior level
• Demonstrated ability to manage projects & multidisciplinary teams.
• Proven track record of launched innovation initiatives
• Influencing and consulting skills
• Ability to handle complex situations under pressure
• Passionate, self-starter
• Action and results oriented
• Good written and verbal communication
• Experience in and understanding of Igbo language would be an added advantage.

Additional Information:

• Band: V.

Application Closing Date
10th June, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online