National Premium HORECA Manager at Grand Oak Limited (GOL)

Grand Oak Limited (GOL)  - We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them.

There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

We are recruiting to fill the position below:

Job Title: National Premium HORECA Manager

Location: Lagos
Strategic Business Unit: PSBU
Department: Sales / On-Trade (HORECA)
Cadre: Management
Grade Level: M4
Directly Reporting To: Sales Director / Commercial Director
Supervises: Regional HORECA Managers / Key Account Managers

Purpose

• The National Premium HORECA Manageris responsible fordeveloping and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.
• The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.

Principal Accountabilities

• Develop and implement national strategies for the premium HORECA channel
• Build andmaintainstrong relationships with key premium accounts
• Lead negotiations and manage contracts with HORECA partners
• Oversee brand activations and visibility initiatives
• Monitor market trends and competitor activities
• Collaborate with internal teams for alignment 
• Track performance and provide insights to management
• Lead and develop the HORECA team
• Manage budgets and ensure ROI
• Ensure compliance with policies and regulations

Challenges:

• Intense competition
• High client expectations
• Multi-regional coordination

Planning:

• Macro: Annual
• Micro: Monthly

Requirements

• Education: First Degree / HND (MBA is an advantage)
• Experience: 7–10 years in FMCG, preferably wines & spirits
• Strong HORECA experiencerequired

Key Competencies:

• Strategic thinking
• Negotiation skills
• Leadership
• Business acumen
• Communication
• Problem-solving

Internal / External Contacts:

• Internal: Sales, Marketing, Supply Chain
• External: HORECA partners, distributors.

Application Closing Date
20th July, 2026.

How to Apply
Interested and qualified candidates should:
Click here to apply online