Marketing Lead at Outsource Nigeria - Omni Channel

Outsource Nigeria is a full-service Human Resources agency, specializing in providing outsourced turnkey manpower solutions to growing companies. Our solution include HR Services, Recruiting, Accounting, IT Support, Business Intelligence, Developers, and Operations including management and field / phone / automated based resources. The core of Outsource Nigeria’s success is its people.

We are recruiting to fill the position below:

Job Title: Marketing Lead

Location: Lekki Aviation Town, Lagos
Employment Type: Full-time

Job Summary

• The Marketing Lead is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth.
• The role oversees marketing campaigns across digital and traditional channels, manages the organization's brand positioning, and ensures alignment between marketing activities and business objectives.

Key Responsibilities
Marketing Strategy & Planning:

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Create annual and quarterly marketing plans and budgets.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Monitor industry developments and recommend innovative marketing initiatives.

Brand Management:

• Drive brand positioning, visibility, and reputation management.
• Ensure consistency of brand messaging across all communication channels.
• Develop and maintain brand guidelines and marketing materials.
• Manage corporate communications and public relations activities.

Digital Marketing & Campaign Management:

• Plan and execute digital marketing campaigns across social media, email, search engines, and online advertising platforms.
• Monitor and optimize campaign performance to maximize ROI.
• Manage website content and digital presence.
• Oversee content creation, including blogs, newsletters, videos, and promotional materials.

Lead Generation & Business Growth:

• Develop customer acquisition and retention strategies.
• Collaborate with the sales team to generate and nurture qualified leads.
• Implement marketing automation and customer engagement initiatives.
• Track and report on lead generation and conversion metrics.

Team Leadership & Stakeholder Management:

• Lead and mentor the marketing team to achieve departmental objectives.
• Coordinate with internal departments and external vendors, agencies, and partners.
• Manage marketing budgets and ensure cost-effective resource utilization.
• Present marketing performance reports and recommendations to management.

KPIs

• Growth in brand awareness and market visibility.
• Lead generation and conversion rates.
• Customer acquisition and retention rates.
• Return on Marketing Investment (ROMI).
• Website traffic and engagement metrics.
• Social media growth and engagement.
• Campaign performance against targets.
• Marketing budget efficiency.
• Revenue contribution from marketing activities.
• Achievement of departmental goals and objectives.

Qualifications & Experience

• Minimum of B.Sc. / HND qualification in Marketing, Business Administration, Mass Communication, Public Relations, or a related field.
• Professional certifications in Digital Marketing, Brand Management, or Marketing Analytics are an added advantage.
• 5-8 years of progressive marketing experience, with at least 2 years in a leadership role.
• Strong understanding of digital marketing tools and platforms.
• Experience managing integrated marketing campaigns and budgets.

Core Competencies:

• Strategic Marketing Planning
• Brand Management
• Digital Marketing
• Social Media Management
• Content Marketing
• Market Research & Analysis
• Lead Generation
• Campaign Management
• Marketing Analytics
• Budget Management
• Leadership & Team Development
• Communication & Presentation Skills
• Stakeholder Management
• Creative Thinking
• Project Management
• Customer Relationship Management (CRM)

Salary & Benefits

• Salary: N500,000 / month.
• HMO / Medical Insurance.
• Performance Bonuses.
• Career Growth Opportunities.
• Training and Professional Development.

Application Closing Date
8th July, 2026.

How to Apply
Interested and qualified candidates should send their CV to: jobs@outsourcenigeria.com using the Job Title as the subject of the email.