Marketing Officer at Food Concepts

Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionize the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders.

Since launching in 2004, Chicken Republic (Subsidiary of Food concepts) has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009).

We are recruiting to fill the position below:

Job Title: Marketing Officer

Requisition ID: 2100
Location: Nigeria
Department: Corporate Strategy
Reports to (Title): Senior Manager, Digital Sales
Direct Reports: Data Analyst Officers

Job Objective and Summary

• The Marketing Officer is an entry-level administrative and operational role that provides cross-functional support across all marketing departments — E-Commerce, Marketing Operations, and New Product Development.
• Reporting directly to Senior Manager for Digital Sales, this person will be responsible for: tracking campaigns, coordinating store openings, managing reports, monitoring third-party logistics partners, and ensuring every department in marketing has the administrative support it needs to execute at pace.

Core Responsibilities and Key Result Areas
Reporting & Data Management:

• Compile and distribute weekly and monthly performance reports across all marketing departments, including sales data, campaign metrics, and e-commerce KPIs
• Maintain a central marketing dashboard tracking key metrics such as revenue by store, cancellation rates, product availability, and campaign performance
• Aggregate data from multiple channels (in-store & online) into clean, presentation-ready formats for team meetings and leadership reviews
• Track and flag anomalies in weekly data — significant store declines, spike performance, or regional shifts — and escalate to relevant department heads

Campaign Tracking & Administrative Support:

• Track campaign deliverables, deadlines, and status updates
• Take minutes, and follow up on action items from marketing team meetings, cross-functional reviews, and briefing sessions using our project management tools
• Manage and organise marketing files, trackers, SOPs, and documentation in shared drives — ensuring version control and accessibility

Store Opening Coordination (Marketing Operations Support):

• Support the end-to-end administrative process for new store openings — liaising between Marketing Operations, Store Development, and relevant vendors
• Track new store opening timelines, milestone checklists, and marketing activation deliverables (signage, digital listings, launch campaigns)
• Ensure new stores are accurately listed and activated across all digital platforms — Google Maps, aggregator apps, website, and social media — before and on opening day
• Coordinate the procurement and delivery of opening day marketing materials (branded assets, POS materials, flyers) by liaising with suppliers and confirming timelines
• Maintain a live new store tracker updated with status, opening dates, marketing readiness, and post-opening performance data.

E-Commerce & 3PL Monitoring:

• Monitor product availability across all active e-commerce platforms daily — flagging items that are incorrectly live, turned off etc
• Maintain a weekly 3PL performance, cancellation rates by partner
• Coordinate with store operators and the operations team to ensure product listings are updated when items are unavailable, following the product availability management framework
• Support the monitoring of cancellation reports — tracking cancellations attributed to product unavailability, wrong orders, or fulfilment failures, and preparing weekly summaries

Key Performance Indicators

• Weekly reports are accurate, on time, and require minimal corrections from the team
• New store openings have zero marketing-related delays — all digital listings live, assets delivered, and launch campaigns activated on schedule
• The E-Commerce team has real-time visibility on product availability issues, with 3PL performance tracked and escalated proactively
• Campaign trackers and departmental calendars are always current
• Cancellation rates attributed to product unavailability decline measurably quarter-on-quarter as a result of consistent monitoring and follow-through

Knowledge Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
• Experience with basic data visualisation tools (Google Looker Studio, Power BI)
• Familiarity with e-commerce platforms or food aggregator apps (Jumia, Chowdeck, etc.)
• Attention to detail — especially in data entry, reporting, and campaign tracking.
• Proficiency in Microsoft Excel and/or Google Sheets — comfortable building and maintaining trackers
• Prior experience in a QSR, FMCG, or retail environment
• Experience working with or monitoring 3PL/delivery partners

Decision Expectations:

• Organized and Detail Oriented- Manages multiple workstreams without dropping detail across reports, trackers, and timelines

• Proactive & Self-Managed - Anticipates needs, flags issues early, and takes ownership without being prompted
• Collaborative Team Player - Works effectively across four distinct departments and communicates clearly with all levels
• Data Driven -Comfortable working with numbers, spotting trends, and presenting data clearly to non-technical stakeholders
• Adaptable -Thrives in a fast-moving QSR environment where priorities shift and speed matters
• Reliable and Discreet - Handles sensitive commercial data and internal communications with professionalism.

Working Conditions:

• The Jobholder typically work 40 hours per week, Monday to Friday, although there may involve weekend or evening work.
• This role is largely office-based, although at times the individual may require travel to meetings held off-site, as the company has more than one office.

Contacts and Purpose of Contact
Internal Contacts (most frequent contacts):

• Head, Marketing
• Executive Management
• Operations Management
• Supply Chain & Procurement
• IT Teams
• Finance Department
• Legal & Compliance

External Contacts (most frequent contacts):

• Service Providers/ Vendors

Purpose of Contact:

• Exchange or provide information
• Obtain, clarify, and discuss information
• Present, discuss information and problems
• Collaborate, negotiate and present ideas
• Deal with, influence or motivate subordinates
• Promote, justify or settle highly sensitive matters

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online