AI & Digital Marketing Manager at Waya Multilinks

WAYA is a multi-purpose messaging, social media and mobile payment developed by WAYA Multi-link Limited in November 2018. WAYAApp is designed to ease the problems of transactions in Nigeria.

We are committed to providing a cashless and secured mobile application that assist businesses, individuals and non-profit organizations in operating sustainably around the world at large.

We are recruiting to fill the position below:

Job Title: AI & Digital Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• We are seeking an innovative and results-driven AI & Digital Marketing Manager to lead our digital marketing initiatives, leverage AI-driven tools, and drive customer acquisition, engagement, and brand growth across digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Utilize AI tools to optimize content creation, marketing automation, analytics, and customer engagement.
• Manage SEO, SEM, social media, email marketing, and paid advertising campaigns.
• Monitor campaign performance and provide actionable insights through data analysis.
• Drive lead generation, customer acquisition, and brand awareness initiatives.
• Collaborate with cross-functional teams to enhance digital products and customer experience.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years' experience in Digital Marketing, Growth Marketing, or a similar role.
• Hands-on experience with AI-powered marketing tools and automation platforms.
• Strong understanding of SEO, PPC, social media marketing, and analytics.
• Excellent communication, analytical, and project management skills.

Key Skills:

• Digital Marketing
• AI & Marketing Automation
• SEO/SEM
• Social Media Management
• Content Strategy
• Data Analytics
• Lead Generation
• Email Marketing
• Campaign Management
• Growth Marketing.

Application Closing Date
16th June, 2026.

How to Apply
Interested and qualified candidates should send their updated CV to: hr.waya@wayapaychat.com using the Job Title as the subject of the email.