Brand Manager - Corporate Marketing at Flour Mills of Nigeria Plc

Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria.

We are recruiting to fill the position below:

Job Title: Brand Manager - Corporate Marketing

Location: Nigeria

Purpose ​

• Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.

Responsibilities

• Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.
• Lead end-to-end brand planning, including positioning, messaging, and identity development.
• Conduct market research to gather consumer insights, competitor intelligence, and category trends.
• Initiate product innovation ideas and coordinate cross-functional teams for new product development.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Track brand performance using key metrics and recommend improvement actions.
• Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
• Build strong ag
• ency partnerships and oversee creative and media deliverables.
• Drive promotional activities and evaluate their impact on consumer behaviour and sales.
• Prepare periodic brand performance reports for management decision-making.

Requirements
Education:

• HND / Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field.
• Certifications in Brand Management, Digital Marketing, or Project Management is an added advantage.
• Membership in NIMN, CIM, or equivalent.

Experience:

• Five to Seven (5–7) years’ experience in brand management, preferably in FMCG or food manufacturing.
• Experience in digital marketing, product innovation, or trade marketing.

The Person Must:​

• Have strong brand strategy and positioning skills.
• Excellent communication and presentation abilities.
• Strong analytical and numerical reasoning.
• Creativity and innovation mindset.
• Ability to manage cross-functional projects.
• Strong consumer and market understanding.
• Proficiency in Microsoft Office Suite and marketing analytics tools.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online